CES

L'Oreal Magic Brow will print eyebrows with iPhone's help

L'Oreal Brow Magic

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The new Brow Magic device from L'Oreal can print eyebrows on anyone's face with an accompanying iPhone app.

Developed by L'Oreal in partnership with the tech company Prinker, it helps people create a personalized look with their eyebrows without needing professional services.

It's a handheld device with 2,400 nozzles that deliver up to 1,200 dpi (drops per inch) printing resolution for results that only take seconds. L'Oreal has an augmented reality technology called Modiface that scan's a person's face and makes recommendations for micro blading, micro-shading, and filler effects.

To get started, a person can open the L'Oreal Brow Magic app and scan their face
To get started, a person can open the L'Oreal Brow Magic app and scan their face

To get started, a person can open the L'Oreal Brow Magic app and scan their face using the Modiface brow reader. Choose the desired shape, thickness, and effect, then brush L'Oreal's primer through the eyebrows.

Next, move the printer across the eyebrow in a single motion and apply a topcoat finish to preserve the application.

L'Oreal says the eyebrow printing can be easily removed with a standard makeup remover
L'Oreal says the eyebrow printing can be easily removed with a standard makeup remover

L'Oreal says the eyebrow printing can be easily removed with a standard makeup remover.

The company expects the Magic Brow to launch in 2023.

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