Andrew Orr
While the iPhone continues to be Apple's most popular product, the Mac sits in fourth place, after both iPad and Apple Watch.
The latest analysis from Consumer Intelligence Research Partners (CIRP) examines product ownership among Apple customers and which categories are dominant. For example, almost 90% of Apple customers own an iPhone, while the iPad follows at 73% in second place.
Apple Watch ownership comes in third at 58%, beating the Mac sitting at 50%.
Most Apple customers also own more than one of Apple's main products. This is an unsurprising data point given the strength of Apple's ecosystem in which hardware, software, and services work seamlessly together.
Among the Apple customers who only own one of these devices, the iPhone dominates at 59%, with the iPad and Mac trailing in second and third place, respectively. In the category of single-device ownership, the Apple Watch isn't found because it still relies on an iPhone for specific functions.
Almost 90% of Apple customers own an iPhone, while the iPad follows at 73% in second place. Source: CIRPMost Apple customers own four products, and CIRP cites the power of the ecosystem and cross-selling as strategies that work for Apple.
"iMessage crosses seamlessly between phones and computers," the report says. "iCloud storage provides backup and file sharing across devices. Apple Music is easily accessible on all devices."
Apple's latest earnings report backs up the data, revealing that the iPhone brought in $65.78 billion in revenue in the first quarter of 2023. Revenue from the iPad at $9.4 billion beat the Mac, which accounted for $7.74 billion.
The company doesn't break out numbers for the Apple Watch. However, Apple's Wearables, Home, and Accessories category reached $13.48 billion. Apple hauled in $117.15 billion in total for revenue.
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32 Comments
Between my wife and I, we have 2 iPhones, 2 watches, 2 Airpod Pros, an Apple TV 4k, and I have 2 Homepod Minis in my office. The only thing we don't have are Macs and that is simply because they are, to us, too expensive for what you get. My Dell PC with the same performance and specs as a Macbook Pro is less than 1/2 the cost. I simply cannot justify the extra money for the same performance. I have used a Macbook Pro in the past when supplied by my company, and loved it. If Apple would just come down on their pricing for the Macbook Pro, we'd jump in a heartbeat.
Surprise one device Apple owners own an iPhone.
That doesn't make the Mac less popular. It just means Windows owners own iPhones.
The title should read iPhone most popular Apple product among one device Apple owners.
Many of us grew up using Windows so switching to MACs is not easy. One simple observation is If there is a simple way to have Windows type File Explorer UI on MacOS then easier to migrate from Windows to MacOS.
My ten years old grandson uses a mouse with his Chrome laptop instead of the builtin trackpad. Mouse is faster and more precise in pointing than the trackpad.