Target & Apple partner for more retail shopping experiences

After two years of partnership, Target is expanding its Apple shopping experience to more stores to enhance the customer experience.

Target had first announced in February 2021 that it would bring Apple shopping destinations to some of its stores, referred to as the "Apple at Target shop-in-shop". The retailer then doubled Apple's retail presence in Target stores in October 2021, and tripled it within its stores to over 150 locations in 2022.

In an announcement by Target on Tuesday, the company announced its roadmap of investments to spur growth and a "differentiated guest experience," which includes expanding Apple shop-in-shop to more Target stores. To increase its guest-centric services, an operational network of stores and supply chain facilities, digital experiences, and other capabilities, the firm expects to invest $4 billion to $5 billion in 2023.

Target plans to open approximately 20 new stores to reach new customers and invest in about 175 existing stores. However, it hasn't mentioned which locations will see the addition of Apple retail services.

The retailer is also offering deals on various Apple services through its membership program. They include Apple TV+, Apple Music, News+, Apple Arcade, and iCloud+, free for three months, and one for Apple Fitness+, free for four months — expiring on September 28, 2023.

7 Comments

omasou 631 comments · 7 Years

About 1 year ago

Is Target really the go to place most people think of when they think Apple + retail?

Japhey 1772 comments · 6 Years

omasou said:

Is Target really the go to place most people think of when they think Apple + retail?

Not yet, but maybe they will be after the expansion. I know I would rather go there than to any of the Apple Stores in my area.

chasm 3583 comments · 10 Years

omasou said:

Is Target really the go to place most people think of when they think Apple + retail?

It’s helpful to remember that much of America doesn’t have an Apple Store within an hour’s drive of them, but likely has big box stores like Target far, far closer.

Not everyone lives in the big megacities, and many millions live in sizable but smaller communities an hour or more away from their nearest metropolis. For example, I have some friends who live in LaGrange, Stone Mountain, Athens, and Marietta in Georgia, and trips into Atlanta proper are very rarely on those folks’ radar.

First rule of retail: go where the people (with money) are. Increasingly, that means “the burbs and the bedroom communities.”

ravnorodom 718 comments · 8 Years

There was used to be Best Buy near my house and it was convenient for me to get Apple stuffs there. After it closed down, Target next door is what is left. So Apple inside Target will definitely help. Best Buy's many stores closing down affects Apple's store within. This Target deal is probably in response to the close down.

mike1 3431 comments · 10 Years

omasou said:

Is Target really the go to place most people think of when they think Apple + retail?

If I am not ordering from Apple directly for a customized Mac or something, Target is my very first choice of retailer for almost everything. Plus, I get to save an additional 5% when using a Target debit or credit card.