Target to double stores with Apple 'shop in shop' by Christmas

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The Target chain has announced that it is adding Apple "experiences" to 19 more stores, in an expansion following "incredible" response.

Following an initial installation of Apple specialists within its own retail operations, Target says it is to more than double the number of stores with the service. Called "Apple at Target shop-in-shop experiences," the feature sees areas of Target stores turned over exclusively to Apple.

"Just in time for holiday shopping," says Target in a press release, "we're more than doubling the number of Apple at Target shop-in-shop experiences — expanding from 17 to 36 stores — to offer guests more Apple products and accessories than ever before."

"With Apple-trained Target Tech Consultants and twice the space dedicated to Apple products [than before], it's a one-stop-shop for all your Apple needs," continued the companyu. "Guest response has been incredible since the first locations opened in February, and now even more guests can experience the Apple excitement."

"Best of all? The entire [Apple] assortment is also available on Target.com," it concludes.

Target is adding its Apple service to 19 stores across Florida, Minnesota, and Texas:

  • Jacksonville, Florida
  • Orlando, Florida
  • Miami, Florida
  • Boynton Beach, Florida
  • Wesley Chapel, Florida
  • Kissimmee, Florida
  • North St. Petersburg, Florida
  • North St. Paul, Minnesota
  • Lakeville, Minnesota
  • Burnsville, Minnesota
  • McCallen, Texas
  • Rockwall, Texas
  • Houston, Texas
  • Arlington, Texas
  • North Richland Hills, Texas
  • Flower Mound, Texas
  • Frisco, Texas
  • Watauga, Texas
  • Denton, Texas