Unsurprisingly, a survey demonstrates that the iPhone is more critical in Apple users' lives than an iPad or Mac, leading to faster replacements.
All three devices are essential enough to warrant quick repairs or replacements if needed, and people tend to repair or replace their iPhones more quickly than their iPad or Macs. Consumer Intelligence Research Partners surveyed Apple customers on their preferences.
Over 80% of respondents said they would replace a lost, stolen, or damaged iPhone immediately or within a few days, with more saying they would do so than wait. Just 6% of people would wait for a working iPhone longer than a week.
But the iPad and Mac aren't too far behind. For those device categories, approximately 60% of those owners said they would fix or replace it the same day or within a few days.
Mac users also need their computers a little more than iPad owners need their tablets. For example, about 90% of Mac users would replace a lost, stolen, or broken computer within one week, but only 80% of iPad owners would do so in the same timeframe.
Only a tiny minority of iPhone, iPad, and Mac users said they would not replace a lost, stolen, or damaged gadget, indicating that all three products have become indispensable to Apple users.
Mac owners are the ones who can most go without their device at 3%, but only 1% of iPhone users said they wouldn't get a replacement. It's a device that people can more easily carry with them and serves as a lifeline to the world — sometimes literally.
8 Comments
My MBA is BTO so I don’t think I realistically could get it replaced within a week, though I would definitely want to.
Sounds about right. If my iPhone packed up for some reason I wouldn’t want to be without it for long. Too many people are depending on being able to get in touch with me. My iPad though would be a close second. I do all of my writing and art on it. I need to have that up and going again pretty quickly if it fails. But then I use my Mac for work. If it failed catastrophically, I’d need that going ASAP.
Aw hell, I guess I need to know the fastest route to an AppleStore no matter what happens.
I would say this behaviour is not brand related.
A phone in general is more vital for communication than a tablet or computer. So it would be obvious that a phone would be immediately replaced if lost or broken, especially for work purposes.