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Users won't give up their iPhones for $10K, and that makes Apple 'wonderful' says Warren Buffett

Warren Buffett says his investment firm believes Apple is a "wonderful business," and especially that it has been managed extraordinarily well by Tim Cook.

Following the news that Berkshire Hathaway sold off 85% of its shares in Apple's processor manufacturer TSMC after just a few months, its CEO Warren Buffett says he's not considering selling any Apple stock. He previously cited international trade tensions with China as a reason to sell TSMC, and despite choosing to stick with Apple, he says his firm did consider the same issues.

"I weigh that in," Buffett told CNBC "Squawk Box" presenter Becky Quick, "...but Apple is an incredibly valuable utility."

"If you're an Apple user and somebody offers you $10,000, with the the only proviso [that] they'll take away your iPhone and you'll never be able to buy another," he said, "you're not going to take it."

"If they tell you [that] if you buy another Ford motor car, they'll give you $10,000 not to do that," he continued, "[you'll] take the $10,000 and buy a Chevy instead."

"I mean, it's a wonderful business," said Buffett. "We can't develop a business like that, and so we own a lot of it. And our ownership goes up over time."

Saying that Apple CEO Tim Cook cares about the misuse of his firm's devices, Buffett said that he thinks that "Tim Cook is the classiest CEO."

"He understands the business and he has a product which Steve Jobs basically announced," continued Buffett, "[but] Tim Cook has managed that company in an extraordinary way and I love it."

Ask by Quick whether this means Berkshire Hathaway will ever sell Apple stock, Buffett started to say no, and emphatically so. But then he did admit to an occasion when it had done so.

"No, there was one [point where], actually from a tax standpoint, it was a good idea to sell some," he said. "And it was a dumb sale."

Buffet says that his firm now owns 915 million cash shares in Apple, and that he gets asked about putting so much money into a single company. "Well, we've got a railroad worth [a] similar amount," he explains, "we've got a utility business worth [a] similar amount."

Berkshire Hathaway now owns 5.8% of Apple stock. The billionaire investor has previously described Tim Cook as a "fantastic manager" of Apple.



19 Comments

mikethemartian 18 Years · 1493 comments

For most people in the US, $10,000 is a trivial amount of money to base any lifelong decision on even one as unimportant as what phone you use.

williamh 13 Years · 1048 comments

For most people in the US, $10,000 is a trivial amount of money to base any lifelong decision on even one as unimportant as what phone you use.

I disagree.  For many people in the US, $10,000 is more money than they ever had at one time.  There are also many Americans for whom $10,000 is no life changer but still a considerable amount of money.  Then are the people who will always take free money and would have no intention of following through on their commitment. 

$10,000 would not change my life but I'd still have to consider the offer, if there were one.  I've been enjoying the iPhone since the first model but $10k to switch to other phones that are also highly regarded?  Maybe.   

I'm not young but I still expect the iPhone (and similar devices) to become quaint vintage electronics within my lifetime, replaced by something cooler - maybe from Apple and maybe not - so I don't consider such a decision would have a "lifetime" impact.

Another potential in-my-lifetime scenario is the pessimistic one in which everything goes to crap and which phone we use becomes a non-issue.

chutzpah 1 Year · 392 comments

I think I probably would.  I'd miss it for sure, but not $10,000 worth.

mystigo 16 Years · 183 comments

About the coolest thing since the original iPhone is the iPhone I have now. $10,000 would not be worth it.

DAalseth 6 Years · 3067 comments

If you're an Apple user and somebody offers you $10,000, with the the only proviso [that] they'll take away your iPhone and you'll never be able to buy another," he said, "you're not going to take it.
That’s a very silly statement. Most people I know would take it in a heartbeat. Lose the iPhone, that would be unfortunate, but $10k would get me a nice Mac, and other things that would make up the difference.