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Young people may not be quite as addicted to iPhone as assumed

A new study sheds some light on iPhone addiction, and there are some conclusions that defy conventional wisdom and assumptions about the differences between younger and older customers.

A new report from Consumer Intelligence Research Partners (CIRP) examines the issue using data from a recent study along with an old one from April 5. That report looked at how quickly people replace or repair their Apple devices.

Most respondents — over 80% — said they would replace a lost, stolen, or broken iPhone immediately or within a few days rather than waiting. Only 6% of respondents said they would wait more than a week for a functioning iPhone.

CIRP's new report on Wednesday looks at how that view changes based on a person's age. For example, younger people don't replace their devices as quickly as older folks.

Timing to repair or replace a lost, stolen, or broke iPhone Timing to repair or replace a lost, stolen, or broke iPhone

Only 60% of customers between 18 and 24 said they would replace an iPhone immediately or within a few days. However, the urgency rises with age, revealing that nearly 90% of consumers aged 45 or older would replace a device immediately or within a day or two.

It might be related to financial health, as older people tend to have more money than younger people and can afford to replace a device more quickly.

The numbers are slightly different for the iPhone and Mac, with 45% to 50% of the 18-24 group would replace a device immediately or within a few days. But, again, that rises with age, with 78% to 93% of people aged 25 to 54 who would quickly replace a gadget.

However, for these devices, the sense of urgency to repair or replace declines for iPad owners over 55.

Timing to repair or replace a lost, stolen, or broke Mac Timing to repair or replace a lost, stolen, or broke Mac

The drop is considerably more evident among older buyers of Mac computers. For example, a Mac computer would be replaced by almost half of the 18 year to 24 year age group within a day or two, but only about one-third of people aged 65 or older would immediately replace a Mac or within one or two days.

Although the reasoning behind the discrepancies isn't 100% clear, other than budget differences, it clearly distinguishes between generations. Maybe the kids are alright.



6 Comments

mikethemartian 18 Years · 1493 comments

Wouldn’t most people try to replace their phones (whatever the brand) in 1 to 2 days given it is probably their main communication device?

Dead_Pool 8 Years · 129 comments

Kids don’t have the work and life pressures of middle-aged people. They don’t have businesses/stressful jobs, mortgages, kids of their own, aging parents, etc. That’s why they can wait longer. Their phones are mission-critical, but not as much as for their parents.

drdavid 10 Years · 90 comments

This article is an opinion in search of data. It seems like a low effort attempt to counter that article about a Warren Buffett comment. 

RickDawg 3 Years · 3 comments

Another reason might be economics. Younger iPhone users might not have sufficient funds to repair/replace compared to the older age groups. 

badmonk 11 Years · 1336 comments

Plus they have to gather courage to let their parents know they lost their devices and need money.