Malcolm Owen
There are many ways that Apple could cut costs to make a cheaper version of the Apple Vision Pro headset, a leaker claims, but you may have to wait until the end of 2025 to see it.
The first headset release, the Apple Vision Pro, is both high-specification and high-cost, with its $3,500 price tag being too high for typical members of the public to even consider spending. This initial release will be followed up by a second more consumer-friendly version, but that introduces the topic of determining what bits to trim costs on.
In the Bloomberg "Power On" newsletter on Sunday, Mark Gurman discusses the problem of pricing, and that Apple considered holding off on announcing the cost. However, it decided to make the price known since it would "become an even larger target" of negative headlines if it wasn't revealed during WWDC.
The comparison of its cost being in the same ballpark as a high-end television, sound system, computer, and camera but providing more value "may be factually true" but is still "quite misleading," suggests Gurman. TVs are intended to be shared, unlike the headset's single-user existence, not to mention that potential Vision Pro buyers probably already own the mentioned hardware.
Apple could've said its technology was so expensive that it would be losing money on its $15 billion investment into the project, Gurman reasons. "Making an apples to oranges comparison to TVs, monitors, cameras, and consumers undercuts the reality."
Raising the prospect of Apple's work on a second cheaper headset, Gurman explores where costs could be cut compared to the Vision Pro. The three highest costs, namely the camera and sensor array, dual Apple Silicon chips, and twin 4K microLED displays, could be replaced by cheaper alternatives.
Cheaper and lower-quality displays could be used in the upcoming headset, as well as an iPhone-grade chip or an older Mac chip, and fewer cameras.
Gurman also proposes the use of a simpler headband design, a requirement for AirPods for spatial audio, ditching the automatic IPD adjustment, and the loss of the 3D camera feature. However, Apple will probably keep the external EyeSight screen, as well as the eye- and hand-tracking system.
According to Gurman, a release of a cheaper model of Vision Pro is anticipated for the end of 2025 at the earliest. Apple is also working on a second-generation Vision Pro with a faster processor, insinuating Apple will offer a non-Pro and Pro model selection as it does with the iPhone.
Christine McKee
Andrew Orr
Wesley Hilliard
Marko Zivkovic
33 Comments
"The comparison of its cost being in the same ballpark as a high-end television, sound system, computer, and camera but providing more value "may be factually true" but is still "quite misleading," suggests Gurman. TVs are intended to be shared, unlike the headset's single-user existence, not to mention that potential Vision Pro buyers probably already own the mentioned hardware."
Gurman is the one being misleading. Buying a 4K OLED TV that can be shared with other viewers is limited to the sizes that are currently available on the market. Can you buy a movie theater screen sized OLED TV? No. Can you buy a drive-in theater sized OLED TV? No. But those are experiences that Apple Vision Pro can provide. And the price for a 98 inch 4K OLED is currently in the $12K to $14K range...enough to buy multiple Apple VPs.
I disagree TVs, sound systems, consoles, and even computers aren’t shared devices. While others may watch the same TV and it has shared users, at any given time one or a few decide what’s shown.
Unlikely. I can anticipate the VP increasing in capability over time, and the price rising from $3500. This is what has happened to each and every one of Apple's products.
What may happen is that there will be the version like the one recently revealed that will continue to be offered at the $3500 price. It will then be the "cheaper version" compared to a "Series 2 Vp."
And there is nothing cheap anywhere in the Apple product line. Different prices, different capabilities...none of it "cheap."
A 13 inch MacBook Pro moderately equipped 24GB memory and 512GB SSD is 1900 dollars, if you add 11 camera’s and one Apple R1 processor probably the cost is 2500-2700 dollars? if not more, the price of the Apple Vision Pro is probably priced fairly. It is basically a miniaturize MacBook Pro laptop with 11 additional cameras and another new desktop class R1 SOC. (whose true specs haven’t been shared yet? Also, I don’t think Apple has shared with the public the total memory used?)
I don’t see how the Apple Vision Pro could ever be less than two grand realistically, usually the more you miniaturize something the higher the price.