Following price rises for the family sharing version of YouTube Premium, and then YouTube TV, the regular YouTube Premium subscription price is rising $2 per month.
In October 2022, YouTube Premium Family Plan jumped five bucks to $22.99/month — and for subscribers via the App Store it was even worse at $29.99/month. Then in March 2023, the cost of YouTube TV went up eight bucks to $72.99.
Now according to its official site, YouTube Premium has raised its prices for US subscribers. It's the first increase since the ad-free YouTube service began in 2018.
YouTube Premium now costs $13.99/month, up from $11.99. The annual price has risen $20 to $139.99.
According to Reuters, members who signed up in 2018, or ones who initially subscribed via Google Play, will get three more months at the old price.
