New ad campaign tells you to 'Pay the Apple Way'
Malcolm Owen
Apple has launched a new campaign for Apple Pay in the United States and the United Kingdom, telling iPhone owners they should "Pay the Apple Way."
Launched on Tuesday, the campaign titled "Pay the Apple Way" aims to encourage more people to use Apple Pay to handle transactions in their daily lives.
Rather than handling a large wallet or exposing card numbers while fumbling around with multiple cards, the campaign instead hints to Apple device users that Apple Pay is less complicated and more convenient. Paying the Apple Way is also more secure and private, using the same level of protection as users already receive for their data.
As part of the campaign, a Digital Out-Of-Home experience will be offered at prominent streets and malls on both sides of the Atlantic. In the UK, London, Birmingham, and Manchester will see the promotion, while Atlanta and Dallas will be the venues in the United States.
A quartet of new video advertisements will also air in the two countries, using humor to pass the message along.
Apple is also going to use a collection of content creators to make spots for TikTok using the line. Each creator will be offered a personalized version of the query "Can I [Blank] with Apple Pay?", which will result in a video for the platform.
Andrew Orr
William Gallagher
Christine McKee
Marko Zivkovic
13 Comments
We've been doing it since Apple Pay and the Wallet were introduced. The added security of having a one-time code, and the merchant not seeing our card number was the main feature that drove our decision. In light of all the credit card account hacks in the last 5-8 years, it's worth it for that alone. Using the watch to pay without having to touch anything during the worst of the pandemic was a huge bonus too.
I hate to nit-pick, but the Apple banner states "Pay the Secure Way" (not Apple Way). Apple is big on promoting security and privacy, which has made me an Apple fan since 1978! (Apple ][+ with a whopping 64k RAM).
I exclusively use Apple Pay for 2 years now.