Apple TV MLS Season Pass now down to $29

Soccer fans who've yet to sign up for the MLS Season Pass on Apple TV+ now have a good reason to do so, with the price cut down to $29 for the remainder of the 2023 season.

The MLS Season Pass has been a success for Apple TV+, in part thanks to events such as Lionel Messi's joining of Inter Miami. However, a new promotion may help boost numbers even more.

First reported by TechCrunch, the MLS Season Pass subscription usually costs $99 per season, or $79 per season for Apple TV+ subscribers. Now, long past the halfway point of the February 25 to October 21 season, fans who were tempted to pick up the Season Pass but were put off by the cost can do so at a much cheaper cost.

Sports fans can now pay $29 for access to the Season Pass for the rest of the 2023 season, or for Apple TV+ subscribers, that price goes down to $25. This is a considerable saving compared to the per-month charges, which are $14.99 per month or $12.50 per month for Apple TV+ subscribers.

Under the season pass, subscribers gain access to live coverage of matches, as well as the post-season play-offs, set to run from October 25 through to December 9. There is also a selection of other video content available, including match replays, original programming, and studio programs.

Once bought, the MLS Season Pass can be viewed wherever the Apple TV app is accessible, including the Apple TV set-top boxes, iPhone and iPad, Mac, and selected smart TVs.

13 Comments

robin huber 4025 comments · 22 Years

About 1 year ago

I already pay Apple for access to AppleTV+ for content. But to see sports I have to pay more? Seems like I’m paying twice. Not a fan of tiered access. Would rather pay a bit more for TV+ to have access to all it has to offer. This would seem to be a no-brainer when you’re trying to get NFL addicted Americans interested in a sport that is only marginally popular here.

chasm 3595 comments · 10 Years

robin huber said:

I already pay Apple for access to AppleTV+ for content. But to see sports I have to pay more? Seems like I’m paying twice. Not a fan of tiered access. Would rather pay a bit more for TV+ to have access to all it has to offer. This would seem to be a no-brainer when you’re trying to get NFL addicted Americans interested in a sport that is only marginally popular here.

Why hello there, entitled American mindset!

Sportsball fans are "paying twice" because sportsball is EXPENSIVE. Your Apple TV+ bill would easily cost five or more TIMES as much if Apple started adding all the exclusive sports content they can get the rights for and made EVERYONE pay for it. Your proposal would have me help pay for YOUR sportsball addiction, how on earth do you reckon that's fair?

As for "NFL addicted Americans," Apple TV+ is available in at least 175 countries, and in at least 174 of those countries, "football" (soccer) is the biggest sport, not "Merkin football" (it actually has a much cruder nickname in some countries). Proper football is actually pretty huge and growing in the US, including the women's divisions. MLB baseball is free in the Apple TV+ subscription because it's only two games a week, and because its only on in a handful of countries. But even THAT limited sports offering probably contributed handsomely to the recent price increase in Apple TV+ from $5/month (original price) to $9/month currently -- so extrapolate that out to trying to get NFL exclusivity.

Apple is not trying to get Americans interested in soccer any more than high schools are conspiring to get Americans interested in it. It's popularity is already massively larger than the NFL in terms of enthusiasts. Apple is interested in tapping into that enormous worldwide audience and giving them what they want, without annoying and action-interrupting commercials. The strong uptick of interest since the signing of Lionel Messi to Inter Miami is all the proof you need that a) sports is expensive, b) Apple will be as selective in its sports deals as it is in the quality of its other efforts, and c) the audience Apple is interested in, as has always been the case, is not Joe Plebian -- its anyone, anywhere, who enjoys high-quality, commercial-free entertainment.

longfang 517 comments · 16 Years

robin huber said:

I already pay Apple for access to AppleTV+ for content. But to see sports I have to pay more? Seems like I’m paying twice. Not a fan of tiered access. Would rather pay a bit more for TV+ to have access to all it has to offer. This would seem to be a no-brainer when you’re trying to get NFL addicted Americans interested in a sport that is only marginally popular here.

Not everyone of us is interested in sports ball, so why should we subsidize you?

mayfly 385 comments · 1 Year

robin huber said:

I already pay Apple for access to AppleTV+ for content. But to see sports I have to pay more? Seems like I’m paying twice. Not a fan of tiered access. Would rather pay a bit more for TV+ to have access to all it has to offer. This would seem to be a no-brainer when you’re trying to get NFL addicted Americans interested in a sport that is only marginally popular here.

I already paid Apple for my computer. Why do I have to pay extra for an iPhone, an iPad, AirPods, and Apple TV, and an Apple Watch? This would seem to be a no-brainer when you're trying to get iPhone addicted users interested in everything else Apple sells!

Japhey 1772 comments · 6 Years

Sportsball:

“A word used by many, which is often caused by prolonged lack of sun exposure and/or lack of outdoor activity. Users often feel a sense of wit or grandeur when using this word, due to the fact that they are too “intelligent” to play or be interested in sports, so they feel the need to ridicule anyone that does.”

-Urban Dictionary