William Gallagher
Fifty-year-old classical music company BIS Records has been bought by Apple Music, expanding the availability of its catalog and continuing to search for new talent.
Apple Music Classical was borne of Apple acquiring streaming service Primephonic in 2021, although it took much longer than expected to release the Apple service. The Apple Music Classical app is not Apple's greatest design, but its classical collection is huge — and now it's taken a further step forward.
BIS Records says that it is joining Apple Music Classical to get its music to more people, and also Apple's less well-known Platoon program for talent spotting.
"BIS will become part of Apple Music Classical and Platoon," announced BIS Records founder Robert von Bahr in a blog post. "As proud as I am of this milestone, I am even more proud of the fact that the entire personnel of BIS, including me, have been retained."
"We thought long and hard on how to maintain and build upon our prestigious history and looked for a partner who would further our mission, as well as an increased global platform to bring classical music to new audiences all over the world," continued von Bahr. "Apple, with its own storied history of innovation and love of music, is the ideal home to usher in the next era of classical and has shown true commitment towards building a future in which classical music and technology work in harmony."
"Apple and BIS also share a fundamental belief in the importance of preserving audio quality," said the founder. "As you are all aware, BIS has always been about exceptional sound quality, and Apple's dedication to sound, as well as to Spatial Audio, is something I have followed with interest."
Apple has not commented on the deal. It's also not known how long it will take for the BIS Records catalog to appear in Apple Music Classical.
Currently Apple Music Classical is available on iPhone and Android, but not the Mac or the iPad.
Christine McKee
AppleInsider Staff
Chip Loder
Malcolm Owen
10 Comments
Does anyone listen to a label other than Deutsche Grammophon?
Dozens of labels other than D.G.G., thank-you. For decades to be precise. D.G.G. has some good stuff in their catalogue, but is by no means the best for all compositions. If one wants to appreciate, for example, the richness of Beethoven's symphonies, one ought to listen to numerous interpretations, which means one inevitably needs to listen to offerings from many other labels. This is true of most classical music and quite a lot of music in general. When someone claims to "Know what they like", they really mean they like what they know. Restricting oneself to just one source seems to be a pretty impoverished condition.
This news is encouraging evidence that Apple is continuing to invest in classical music. Is there any news or inkling that Apple will soon expand the Apple Music Classical app beyond the iPhone platform?
Starting out on a single device made sense for working out the kinks before expanding to other devices. This is particularly true when one can imagine that there is likely a high correlation between the classical music listener base and people who have worked out their own customized catalog of their digitized classical archives. As such, no matter how robustly organized an Apple Music Classical App is, when expanded to other platforms - particularly Mac - it will be functionally different than however most people have built their own customized archives. Those people will of course be annoyed, irritated or angry about that. It's a sure bet.
Still, it's high time for Apple to bite the bullet and move forward with the other platforms. There's also a strong correlation between the classical listener base and people who have dedicated audio hardware setups for sitting and actively listening to music. I'm one of those people. I can play everything from century-old (and older) 78 rpm records to full-immersion Dolby Atmos recordings in my den. So at present, I have to follow the non-optimal process of using the classical music app on my iPhone to search and explore, then save items of interest to my 'library,' use the regular Apple Music app on my Apple TV to go to my library, pull those albums up there and finally play that on my home audio system. It's time I should be able to search and explore the classical music app directly on the ATV.
So I'm hoping the fact that Apple acquired not just the BIS catalog, but also their entire staff means that they're still pressing forward with the classical App as a featured item across all of their platforms, rather than as a quirky cousin kept in a back room on your iPhone.