Malcolm Owen
Apple is warming up for its "Scary Fast" special event on Monday evening, by sending some influencers a gift basket including a pair of AirPods Max.
Apple's "Scary Fast" presentation will be unusual for the company, as it will be held in the evening rather than earlier in the day. While there won't be an in-person gathering at Apple Park, Apple is still attempting to hype up the event via influencers.
Gift boxes have been sent out to online personalities including Lamarr Wilson, as spotted by 9to5Mac, inviting them to "join the online watch party." The box contains a note from Apple, as well as a selection of items, including a pair of AirPods Max.
Apple says the AirPods Max are included to "make your viewing experience a bit more spatial'" with the event itself apparently expected to be "Experienced in Spatial Audio."
The box also contains a drink and a selection of sweets and confections that match the Halloween theme of the event.
The event will be held at 5:00 PM PT / 8:00 PM ET, and will be available to watch via the Apple TV app, YouTube and Apple's website. It is expected to chiefly feature new Macs, with an updated 24-inch iMac and new M3 chips under Apple Silicon the prime candidates for launch.
AppleInsider will be covering the event as it happens. It will probably buy its own snacks.
Christine McKee
Chip Loder
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15 Comments
Curious about the gift choice. Do you think this event will promote Apple Vision Pro in particular or just 'spatial computing is the future' in general?
It would be interesting if they were a new version of the AP Max , and the fact will be made public during the presentation.
So they get an outdated pair of AirPod Max headphones. I bet their reaction is, gee thanks Apple...3 year old headphones.