As The Beatles release their final track, Apple's Tim Cook celebrates adding song "forty years in the making" to Apple Music.
Apple and The Beatles' label Apple Corps were involved in a protracted trademark battle that only ended in 2007. Even after that, it took another three years before The Beatles catalog was added to iTunes.
But today, on the day of its release, Apple Music has The Beatles' new track, Now and Then. And Tim Cook took to Twitter/X to celebrate its arrival.
A song 40 years in the making — @thebeatles' 'Now and Then' is available on Apple Music today!https://t.co/U9zdJC9eKd
— Tim Cook (@tim_cook) November 2, 2023
"Now and Then" is based on a demo recording by John Lennon, made in the last few years of his life. It was in the same set of demos that gave us "Free as a Bird" in 1995 and "Real Love" in 1996.
It was originally planned that "Now and Then" would be worked on and release around the same time, but the recording was reportedly so poor that it couldn't be done. Now The Beatles have used AI to better isolate John Lennon's vocal and remove the rest of the demo, allowing his track to be used in a new recording.
On both the Apple Music and vinyl releases of "Now and Then," the band's final track is paired with their first, "Love Me Do."
Speaking when the group's music first came to Apple and iTunes, Paul McCartney said that it was "fantastic to see the songs we originally released on vinyl receive as much love in the digital world as they did the first time around."
10 Comments
Minor errors in your story: "Free as a Bird" was released in 1995, not 1985, and "Real Love" was released in 1996, not 1988. I have good memories of the release of those songs because I worked in radio at the time … and as a young adult then, I never thought I'd have the privilege of talking about brand new Beatles songs to listeners.
You are correct in noting that "Now and Then" was originally planned for release in the same time frame. All three songs originated as demo recordings by John Lennon in 1977.
So the song was originally recorded as a demo by John Lennon in 1977, after the Beatles broke up. They used AI to strip the vocals and put fresh music behind it. Did Ringo play drums and Paul play guitar or bass on the re-recorded music backing Lennon's vocals?
If not is it really a Beatles song or more of a John Lennon song?/edit. Actually the wikipedia page for the song has a lot of information on what went into making this release happen. Interesting read. In short: Yes, all the Beatles worked on this track at some point over the decades.
The "making of" video on YouTube was actually really neat to watch. https://www.youtube.com/watch?v=APJAQoSCwuA