Apple's Empowering Creatives program expands to two Indigenous causes

The grants, part of the Empowering Creatives program, are intended to help those in underinvested communities unlock their creative potential.

"We believe Indigenous communities' rich histories and cultures deserve to be honored, and their stories deserve to be told," Lisa Jackson, Apple's vice president of environment, policy, and social initiatives, said in a statement seen by Variety.

"'Killers of the Flower Moon' shines a light on an essential story that has long been overlooked, and we are all better for it," Jackson added. "We're proud to continue that good work by supporting the vital efforts of these organizations to amplify the voices and experiences of Indigenous communities."

The Sundance Institute Indigenous Program supports the creation of Indigenous stories on a global scale. It offers workshops, fellowships, screenings, and international events tailored to the specific needs of Native and Indigenous storytellers.

The Smithsonian's National Museum of the American Indian works to educate the public about the diverse cultures of Native and Indigenous peoples through exhibits and educational initiatives.

Apple TV+'s "Killers of the Flower Moon" portrays the true story of the Osage Nation, a Native American tribe who became wealthy after discovering oil on their land. The movie highlights how the Native Americans' wealth attracted white outsiders who resorted to manipulation, extortion, and theft to take as much Osage money as possible before turning to murder.

The film has been nominated for ten Oscars, including Best Picture.