Apple will provide grants to the Sundance Institute Indigenous Program and the Smithsonian's National Museum of the American Indian to support creative voices within Indigenous communities.
The grants, part of the Empowering Creatives program, are intended to help those in underinvested communities unlock their creative potential.
"We believe Indigenous communities' rich histories and cultures deserve to be honored, and their stories deserve to be told," Lisa Jackson, Apple's vice president of environment, policy, and social initiatives, said in a statement seen by Variety.
"'Killers of the Flower Moon' shines a light on an essential story that has long been overlooked, and we are all better for it," Jackson added. "We're proud to continue that good work by supporting the vital efforts of these organizations to amplify the voices and experiences of Indigenous communities."
The Sundance Institute Indigenous Program supports the creation of Indigenous stories on a global scale. It offers workshops, fellowships, screenings, and international events tailored to the specific needs of Native and Indigenous storytellers.
The Smithsonian's National Museum of the American Indian works to educate the public about the diverse cultures of Native and Indigenous peoples through exhibits and educational initiatives.
Apple TV+'s "Killers of the Flower Moon" portrays the true story of the Osage Nation, a Native American tribe who became wealthy after discovering oil on their land. The movie highlights how the Native Americans' wealth attracted white outsiders who resorted to manipulation, extortion, and theft to take as much Osage money as possible before turning to murder.
The film has been nominated for ten Oscars, including Best Picture.
2 Comments
Apple needs to be careful here. These sorts of race-based initiatives are increasingly being found to be illegally discriminatory after the most recent Supreme Court decision.
Presumably you are talking about the SCOTUS ruling on affirmative action. That was limited to public and private colleges/universities and their admissions process. It haz nothing to do with how a private company can donate money. If you can find one instance of what claim I’ll give you a dollar.