Apple may be already lining up suppliers for a second Apple Vision headset

Apple has just notified its Aussie customers that the Vision Pro will become available July 12th. Great. The issue is that the cost of the unit + essential accessories will come to $7000 AUD. 
And here's the kicker, you only get 14-day money back guarantee. 
I need more than 14 days to trial a product that will set me back $7000 AUD. 
So I navigated over Meta and purchased the Quest 3, plus accessories which set me back $1100 AUD. And I get a full 30-day money back guarantee. I get the product, I trial it comfortably for 30 days, I like it, I keep it. I don't, I have got a whole month in which to decide. 

$1100 AUD doesn't blow a black hole in my budget, $7000 AUD does. 

Apple needs to come up with a better strategy to sell a $7000 AUD accessory. We are not talking about a couple of hundred dollars. No wonder sales are sluggish. I would say sales are dying in the US so now Apple has moved to sell it worldwide. 

Keyword=“headset”

market=“nope”

Pema said:

$1100 AUD doesn't blow a black hole in my budget, $7000 AUD does. 
. 

I think a lot of people like yourself woefully misunderstand the Apple Vision Pro. Apple is well aware of the price tag in the US and now other countries.

This is not a "My Fisher-Price First Mixed Reality Headset" product in any way, shape, or form. Apple will happily sell you one, but it's not marketed nor aimed at people looking to replace their Mac, although for some people it could -- and you have doubtless spent more money on your Mac over time. I understand that a number of US businesses have invested in them for various industrial jobs and/or training. Nothing focuses you like wearing a helmet!

As the story above plainly states, Apple is working on a cheaper and lower-quality headset for consumers. They wouldn't do that if the public at large took zero interest in it.

Every time I've been in an Apple Store of late, there is a group of people waiting to do the demo of it. Will most of those people buy one? Probably not -- but they're getting a look at one future of computing for free, so why not?

This has also probably done well with wealthy technophiles, to whom even $10,000US represents the interest they earned on their holdings that week. Or just regular people who bought a bunch of AAPL back when it was cheap and have benefitted from that wise decision (I was once once of them, but that was a loooong time ago).

The Meta Quest 3 is a smart and sensible way for working-class people to experiment with VR/AR, but it's kind of a toy. The Apple Vision Pro isn't, and wasn't intended to be -- it's more of a proof-of-concept of one future of computing. To put this another way, I'd wager that your first car wasn't a $150K Maserati.

I appreciate your enthusiasm for wanting to investigate the product, but a demo at the Apple Store (when that is available to you) should show you the clear difference between the Meta Quest 3 and the AVP. Both have done what they were aiming to do. FWIW, I almost never buy the first edition of any electronic gear because I know in a year or two there will be a better version, and the first version will go on remainder sale. :smile:

Wake me up when they have a Vision Pro for the rest of us.

Pema said:

Apple needs to come up with a better strategy to sell a $7000 AUD accessory. We are not talking about a couple of hundred dollars. No wonder sales are sluggish. I would say sales are dying in the US so now Apple has moved to sell it worldwide. 

I don’t believe sales are “sluggish” — Apple clearly stated that they would start in the US and roll out to other markets later in the year.  Well, it is later in the year and they are rolling out in additional markets — this was their plan, not a reaction to sales.  You sound like you’re more upset that the device costs what it does and that it doesn’t have a longer return policy.  It doesn’t sound like it is the device for you — that is fine, as it is not meant for everyone.