A new interview with members of Apple's privacy team covers many topics and questions about the company's commitment to keeping its users safe.
If you're an Apple fan, chances are you're aware of Apple's commitment to privacy and its mantra — privacy is a fundamental human right. It has become so central to the brand that entire ads are created to promote the concept.
An interview with Apple's User Privacy Engineering Manager Katie Skinner and Apple's Privacy Product Marketing Lead Sandy Parakilas dives into the company's decision-making behind preserving user privacy. Topics include how Apple weighs choosing privacy over more advanced features, whether devices are listening to you, and how Apple Intelligence plays into all of this.
The 45-minute conversation jumps through many topics very quickly, and most of the information will likely feel repetitive and well-trodden to those paying attention. However, if you've been looking for a primer on Apple's privacy protection and beliefs, this is a good go-to for sharing with others with time to spare for the topic.
The Apple privacy team members stick to the script and provide detailed answers to every question, though nothing revelatory or new is shared. Any questions pointing to the future of products like Apple Intelligence are panned as expected.
Apple is set to release its new operating systems, including iOS 18, in the fall. Each has new privacy features like the ability to hide apps, a new Passwords app, and per-app Contacts permissions similar to Photos.
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"It's not that I have something to hide. I have nothing I want you to see." — The Girl, Anon (2018)
That said, this issue is and will always be tug-of-war. Do individuals deserver privacy? Absolutely. Do we need to make sure that individual rights aren't being violated by those that would abuse privacy rights? Absolutely. So how can we have both at the same time?
Apple working to add CSAM to iCloud Photos is a great example of just how difficult this to balance and get right.
Not a human right. But a constitutional right we all deserve.
I remember when the debate, in the mid to late 1990s in the UK, was about privacy and being free from surveillance. By the 2000s every inch of the UK was covered by CCTV cameras, and later we ended up with the dystopian-cautionary-tale-from-hell that is Google, surveilling absolutely every detail about us that they can get their hands on. If this is the trajectory that we’re on, god help us.