Best Apple Black Friday Deals 2024

Today's best early Apple Black Friday 2024 deals

• Amazon launches official Black Friday sale with epic deals on Apple
• Apple AirTag drops to record low $19.99 in latest price war [Read more]
• Apple's brand-new M4 MacBook Pro is eligible for exclusive coupon savings up to $300 off
• Grab exclusive discounts on the brand-new iPad mini 7
• AirPods Pro 2 USB-C are on sale for $189.99 at Amazon
• 13-inch M2 MacBook Air with 16GB RAM is on sale for $749.99 - save $250
• 15-inch M3 MacBook Air with 16GB RAM drops to $1,099 (lowest price in 30 days)
• M3 MacBook Pro prices plunge to as low as $1,199
• Apple Watch models are on sale from $189 at Amazon
• M4 Mac mini 16GB RAM 256GB SSD: $549 ($50 off) at Amazon with on-page coupon
• Every Mac Studio desktop is up to $250 off
• Official Black Friday VPN deals are in effect with pricing from $1.99 per month

Current Apple price trackers

There are plenty of markdowns that can save you hundreds of dollars on your Mac, iPad, or Apple Watch purchase this holiday season. Be sure to visit the AppleInsider Price Guide for the cheapest Apple prices on fan-favorite devices.

• Mac computer prices
• iPad prices
• Apple Watch prices
• iPhone prices
• AirPods & Beats prices
• Apple TV & HomePod prices

Shop Black Friday sales by category

Jump to promotions on individual product types below or scroll down for what to expect across Apple's product lines.

• MacBook Pro deals
• MacBook Air deals
• iMac deals
• AirPods deals
• iPad deals
• Apple Watch deals
• Apple TV deals
• HomePod sales

AirPods

There are several types of AirPods available from Apple, and they are all marked down in some way at top retailers. From AirPods Pro 2 to 2024 AirPods Max with USB-C, the earbuds and headphones are already discounted.

We're tracking the best AirPods Black Friday deals leading up to November 29.

MacBook Air

The MacBook Air is a hot seller thanks to its low entry price and competitive feature set. And with the recent upgrade in October 2024 to include 16GB in the base model on both the M2 and M3 lines, shoppers can take advantage of better specs at budget-friendly prices.

Configurations of both the M2 and M3 models are on sale, with Amazon offering limited-time discounts and on-page coupons on select configurations.

You can also grab exclusive savings at Adorama knocking up to $200 off the systems and $40 off AppleCare when you shop through this activation link and enter promo code APINSIDER during checkout. Find the best MacBook Air Black Friday deals in our Price Guide.

MacBook Pro

Apple unveiled three new models of the MacBook Pro — the 14-inch MacBook Pro with M4, the 14-inch MacBook Pro with M4 Pro or M4 Max, and the 16-inch MacBook Pro with M4 Pro or M4 Max. You can compare prices on every configuration across popular Apple resellers in the Price Guides below, with savings of up to $300 on top of AppleCare deals at select retailers.

The current MacBook Pro lineup with M4, M4 Pro and M4 Max chips are discounted at a variety of Apple resellers, with exclusive deals available on every Late 2024 configuration in the Price Guides above.

More early Black Friday MacBook Pro deals can be found at the top of this page, knocking up to $500 off current and closeout MacBook models, all of which are tracked in our roundup. You can also compare prices easily across leading Apple retailers in our Mac Price Guides. 

M4 Mac mini

Apple's 2024 Mac mini M4 features an all-new design that resembles a smaller Mac Studio. Available with an M4 or M4 Pro chip, you can save on every model in our 2024 Mac mini Price Guide. Coupon code savings are in effect with code APINSIDER at Adorama, with discounts of up to $250 off the compact desktops on top of $20 off three years of AppleCare.

iPad

Cheapest price: iPad 9th Generation (64GB, Wi-Fi) on sale for $199.99 ($120 off)

The iPad lineup is more complex than ever with different tablets that fulfill different needs at various prices. The budget 10.2-inch iPad may have an aging design, but it is still capable of running any iPad app on the App Store. The iPad 10th Generation, iPad mini 6 and iPad Air 5 will appeal to those who want a modern design and great performance without a pro price tag. The iPad Pros act as flagship devices capable of replacing a laptop.

Apple's line of iPads continues to be a hot seller during the holiday season. Discounts are in effect across the iPad range in our iPad Price Guide.

Apple Watch

Lowest price in 30 days: Pick up a Series 10 for $349

With the release of the Apple Watch Series 10 and black Apple Watch Ultra 2 in September 2024, the latest models are a hot holiday gift idea. AT&T is running a promotion offering $300 in credits on Apple Watches when you buy 2. There are terms and conditions pertaining to the offer, but it's a great way to save a bundle on a watch for yourself and give another as a gift.

This and other Apple Watch deals are at your fingertips throughout the holiday season.

Black Friday 2024 sales by store

Major retailers are launching BF deals wells ahead of the shopping holiday. Here's a look at the discounts:

Amazon

Amazon is a hot spot to shop for aggressive sales on Apple regardless of the time of year, with the e-commerce giant often having the cheapest price on the latest AirPods. This year is no exception, with AirPods as low as $99 — within $30 of the lowest price seen to date on the hot holiday gift idea. Beats were also up to 51% off, along with up to half off kitchen electronics, podcasting equipment, smart home thermostats and more.

AirPods & Beats

• Apple AirPods Pro 2 with USB-C: $189 ($60 off)
• Beats Solo 3 Wireless Headphones: $119 ($80 off)
• Beats Fit Pro Earbuds: $179.95 (10% off)
• Powerbeats Pro Wireless Earbuds: $199.95 ($50 off)
• Beats Studio Buds: $99.99 ($50 off)

Apple Watch

• Apple Watch Ultra 2: $769 ($30 off)
• Apple Watch Series 9 GPS+Cellular with stainless case and Milanese Loop in Gold or Graphite: $764 ($30 off)
• Apple Watch SE 2 GPS only with 40mm aluminum case in Midnight: $189 ($50 off)

AirTag

• AirTag single pack: $19.99 ($10 off)
• AirTag 4-pack: $79.99 ($20 off)

iPads & iPad accessories

• iPad 9th Gen (64GB, Wi-Fi): $229 ($100 off)
• iPad mini 6 (64GB, Wi-Fi): $349.99 ($150 off)
• iPad Air 6 (64GB, Wi-Fi): $499 ($100 off)

Mac

• M3 MacBook Air 13-inch 8-core GPU, 16GB Memory, 256GB SSD: $899.99 ($250 off) with on-page coupon
• M3 MacBook Air 15-inch 10-core GPU, 16GB Memory, 256GB SSD: $1,099.99 ($200 off) with on-page coupon

Adorama

Apple Authorized Reseller Adorama has slashed prices on nearly every Mac (and dozens of iPads too) with coupon code APINSIDER.

B&H

B&H is a well known retailer specializing in photo equipment, high-end electronics, and useful tech gadgets. B&H had some of the best Apple deals available online, and the sales got even better on Cyber Monday. Shop the top sales right now.

Walmart

Walmart's Black Friday Deals event starts at 5pm ET on Nov. 25.

FAQ

When is Black Friday 2024?

Black Friday falls on November 29, 2024.

When does Black Friday start?

Although Black Friday officially starts on November 29, 2024, sales have started sooner. Early Black Friday deals, and even select official Black Friday sales, have launched in mid-October. However, most of the online Black Friday deals go live on Thanksgiving Day and at 12:01am on Black Friday.

Why is it called Black Friday?

The term Black Friday originally referred to the crash of the U.S. gold market on September 24, 1869.

However, in a shopping context, the name was used in Philadelphia in the 1950s. Philly police first used the term to describe the chaotic shopping day when they had to work long hours and weren't allowed to take the day off.

Philadelphia stores didn't like the term and tried to rebrand it as "Big Friday." Retailers tried a different form of rebranding in the 1980s, erroneously explaining that it was the day when businesses, previously operating at a loss throughout the year, got "back in black." Neither attempt at rewriting history caught on.

The name spread gradually. In the 80s, media coverage started to grow, and people nationwide began using the term more frequently. By the 90s, it increasingly became a household name for the day after Thanksgiving and the kickoff to the holiday shopping season.

Does Apple have Black Friday sales?

Apple does offer Black Friday deals, but historically the promotions have offered shoppers free Apple gift cards with select purchases instead of reduced Apple prices.

In 2020, Apple included gift cards ranging from $25 with the purchase of Beats Studio Flex up to a $200 gift card with select Mac purchases.

Apple resellers typically shave hundreds of dollars off Macs and even iPads, beating Apple's own Black Friday deals. Expect the same in 2024.

Can I expect better Apple deals from other retailers?

Third-party retailers will typically give you the best Apple deals.

Significant savings on Apple products can bring in crowds, so retailers like Target, Walmart, and Best Buy often use deals on products like iPad, Apple Watch, and AirPods to drive customers into their stores. Their goal is for buyers to do the rest of their shopping there at the same time.

Looking at 2023 data, Apple resellers took up to $250 off M3 MacBook Pro models, Walmart had AirPods Pro for $169, and B&H took $120 off an M2 Mac mini. 

When is the best time to shop?

Physical stores and online retailers are offering Black Friday deals earlier each year. Best Buy unveiled Black Friday pricing on many items in October 2023. With limited inventory on popular Mac configurations, you can expect to see deals sell out quickly, making it worthwhile to shop ahead of time for for must-have holiday gifts.

Which retailers have the best Apple Black Friday deals?

Until all the big stores have released their deals, there's no way to know for sure. Sale flyers frequently begin leaking in the preceding weeks.

Some of the most well-known retail outlets like Amazon, Target, and Best Buy offer eye-catching Apple sales. If you have a membership, you can also keep an eye on warehouse clubs like Costco and Sam's Club. Other Apple Authorized Resellers like B&H Photo, Adorama, and Expercom frequently have steep discounts on Macs and other Apple gear, with many of the season's best deals available exclusively to AppleInsider readers.

AppleInsider will continue to track all the best sales through the holiday season, so be sure to check in regularly and bookmark this page to make sure you're first to see the best Apple Black Friday deals in 2024.