Apple in talks with Rivian, likely over Apple Car revival
Apple is said to be investigating a partnership with a US electric vehicle firm, believed to be Rivian, in a move that could mean reviving the Apple Car.
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Apple Car
William Gallagher
Apple lays off 600 employees, mostly from Apple Car project
After Apple killed its ambitious Apple Car project and microLED Apple Watch display dreams, the company has laid off over 600 employees.
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Andrew Orr
Apple sat at a crossroads of indecision that led to Project Titan's slow death
A detailed report on Apple's decade of Apple Car development reveals five ditched concepts, hubris, and executive failings.
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Wesley Hilliard
Wedbush: AI & pent-up iPhone 16 demand outweigh concerns over China sales
In a note seen by AppleInsider, investment firm Wedbush has told its clients that it is maintaining its price target for Apple, despite what it describes as a horror show of current problems.
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Apple's failed 'Project Titan' was a Full Self Driving gamble
The abandoned Apple Car shifted gears several times over the past decade, but ultimately the challenge of full self driving proved insurmountable — and continues to elude the industry as a whole.
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Charles Martin
Abandoned $10 billion Apple Car project referred to as 'Titanic disaster' by employees
A report shares that "many" Apple employees considered Project Titan an inevitable failure and are happy to see it die in favor of work on artificial intelligence.
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Cancelling the Apple Car is a good move, says Morgan Stanley
Analysts at investment bank Morgan Stanley say that Apple was too far behind in the car market, and cancelling the Apple Car means it can put its resources to better use in AI.
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Apple will reap the rewards of the cancelled Apple Car project for decades
While the Apple Car project may be dead, Apple isn't going to lose a single dime on the research it did to make a fully self-driving car, given how the industry is going.
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Mike Wuerthele
Gene Munster: Apple should buy Rivian after cancelling Apple Car
Loop Ventures analyst Gene Munster says Apple has to make a big move after cancelling the Apple Car, and that buying Rivian would be the answer.
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Malcolm Owen
Amber Neely
