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Best Apple Black Friday Deals 2023

Best Apple Black Friday Deals 2023

Apple Black Friday 2023 is technically over, but you can still save on every Mac computer with exclusive discounts, even on new M3 models.

Black Friday sales still going strong

  • B&H slashes M3 Pro MacBook Pro 14-inch to as low as $1,749 for AppleInsider readers only.
  • Every M3 MacBook Pro & iMac is up to $250 off at Adorama with exclusive promo code APINSIDER. Save up to an additional $80 on AppleCare for those Macs with the same code.
  • On-page coupon: Apple Watch Series 9 is on sale for $339.99 at Amazon
  • 13-inch M2 MacBook Air is on sale for $949, down from $1,099. Save $150.
  • M2 Mac mini 8GB RAM 256GB SSD: $499.99 ($100 off) at Apple resellers
  • Apple's latest Mac Studio plunges to $1,795

Current Apple price trackers

There are plenty of markdowns that can save you hundreds of dollars on your Mac, iPad, or Apple Watch purchase this holiday season. Be sure to visit the AppleInsider Price Guide for the cheapest Apple prices on fan-favorite devices.

Shop Black Friday Deals by category

Jump to promotions on individual product types below or scroll down for what to expect across Apple's product lines.


There are several types of AirPods available from Apple, and they are all marked down in some way at top retailers. From AirPods Pro 2 with USB-C to the budget-friendly AirPods with Lightning Case, the earbuds are heavily discounted.

We're tracking the best AirPods Black Friday deals as Amazon and Walmart started the season off early by engaging in a price war on November 8 that drove AirPods with Lightning Case down to $69. That offer quickly sold out.

AirPods Pro 2 USB-C

AirPods Pro 2 with USB-C

Apple AirPods Pro 2 are available with a MagSafe Charging Case with USB-C.

MacBook Air

The MacBook Air is a hot seller thanks to its low entry price and competitive feature set. And with the release of the 15-inch MacBook Air M2 in June 2023, shoppers can take advantage of an updated design and the Apple Silicon M2 chip. Those looking for the cheapest MacBook Air can still order the M1 model, which starts at $999 (retail). Sale prices have recently knocked the base model down to $749.99.

Configurations of both the M1 and M2 models are on sale, with exclusive savings at Adorama knocking up to $200 off the systems and $40 off AppleCare when you shop through this activation link and enter promo code APINSIDER during checkout. Find the best MacBook Air Black Friday deals in our Price Guide.

Exclusive Deals Through AppleInsider

M1 MacBook Air in Space Gray

M1 Air (7-core GPU, 8GB, 256GB)

Grab a new, lower price on the standard M1 MacBook Air.

Buy for $699
M2 MacBook Air in Midnight

M2 Air (8-core GPU, 8GB, 256GB)

Save on Apple's standard M2 MacBook Air with exclusive deals.

Buy for $949
MacBook Air M2 in Space Gray

M3 Air (8-core GPU, 8GB, 256GB)

Get an exclusive discount on every M3 Air configuration.

Buy for $999

MacBook Pro

Blowout deals: Save up to $1,900 on blowout 16-inch MacBook Pros. Or save up to $250 on Apple's new M3 MacBook Pro at Adorama. Plus, B&H is offering exclusive deals on M3 models this week.

Apple unveiled three new models of the MacBook Pro — the 14-inch MacBook Pro with M3, the 14-inch MacBook Pro with M3 Pro or M3 Max, and the 16-inch MacBook Pro with M3 Pro or M3 Max. 

Exclusive Deals Through AppleInsider

M3 MacBook Pro 14-inch Space Gray

14-inch MacBook Pro M3

Use promo code APINSIDER to save on every M3 14-inch MacBook Pro at Adorama, plus $50 off optional AppleCare.

Buy from $1,449
Silver MacBook Pro 14-inch M3 Pro

14-inch MacBook Pro M3 Pro or M3 Max

Every 14-inch M3 Pro or M3 Max configuration is up to $414 off in our 14-inch MacBook Pro Price Comparison Guide.

Buy from $1,749
Space Black MacBook Pro 16-inch M3

16-inch MacBook Pro M3 Pro or M3 Max

Every 16-inch MacBook Pro M3 Pro or M3 Max config is up to $360 off in our 16-inch MacBook Pro Price Guide.

Buy from $2,299

The robust MacBook Pro lineup including the new M3 models are already discounted at a variety of Apple resellers, with exclusive deals available on every new configuration in the Price Guides above.

More early Black Friday MacBook Pro deals can be found at the top of this page, knocking up to $1,900 off current and closeout MacBook models, all of which are tracked in our roundup. You can also compare prices easily across leading Apple retailers in our Mac Price Guides


Cheapest price: iPad 9th Generation (64GB, Wi-Fi) on sale for $309 ($20 off)

The iPad lineup is more complex than ever with different tablets that fulfill different needs at various prices. The budget 10.2-inch iPad may have an aging design, but it is still capable of running any iPad app on the App Store. The iPad 10th Generation, iPad mini 6 and iPad Air 5 will appeal to those who want a modern design and great performance without a pro price tag. The iPad Pros act as flagship devices capable of replacing a laptop.

Apple's line of iPads continues to be a hot seller during the holiday season. Discounts are in effect across the iPad range in our iPad Price Guide.

Apple Watch

With the release of the Apple Watch Series 9 and Apple Watch Ultra 2 in September 2023, the latest models are a hot holiday gift idea. AT&T is running a promotion offering $300 in credits on Apple Watches when you buy 2. There are terms and conditions pertaining to the offer, but it's a great way to save a bundle on a watch for yourself and give another as a gift.

This and other Apple Watch Black Friday deals are at your fingertips throughout the holiday season.

Exclusive Deals Through AppleInsider

Apple Watch Series 9 in Midnight

Apple Watch Series 9

The Apple Watch Series 9 has a new S9 SiP.

Buy at Amazon
Apple Watch Ultra 2 with Indigo band

Apple Watch Ultra 2

The Apple Watch Ultra 2 is on sale now at Apple resellers.

Buy at Amazon
Apple Watch SE 2 in Starlight

Apple Watch SE 2

The SE 2 is a budget-friendly entry point in the Apple Watch line.

Buy at Amazon

A look back at Black Friday 2023 sales by store

Black Friday 2023 featured some hot deals from Amazon, Best Buy, Walmart, B&H and Adorama. Here's a look back at some of the offers that made headlines.


Black Friday deals on Apple are plentiful at Amazon. Black Friday is in full swing at Amazon.

Amazon is a hot spot to shop for aggressive sales on Apple regardless of the time of year, with the e-commerce giant often having the cheapest price on the latest AirPods. This year is no exception, with AirPods as low as $99 — within $30 of the lowest price seen to date on the hot holiday gift idea. Beats were also up to 51% off, along with up to half off kitchen electronics, podcasting equipment, smart home thermostats and more.

AirPods & Beats

Apple Watch

  • Apple Watch Ultra 2: $739 ($60 off)
  • Apple Watch Series 9 GPS+Cellular with stainless case and Milanese Loop in Gold or Graphite: $729.99 (was $799)
  • Apple Watch SE 2 GPS only with 40mm aluminum case in Midnight: $189.99 (was $249)


iPads & iPad accessories



Apple Authorized Reseller Adorama has slashed prices on nearly every Mac configuration with coupon code APINSIDER.


B&H is a well known retailer specializing in photo equipment, high-end electronics, and useful tech gadgets. B&H had some of the best Apple deals available online, and the sales got even better on Cyber Monday. Shop the top sales right now.


Walmart Black Friday Deals for Days logo on blue background with gold confetti Walmart Black Friday event is live now.

Walmart's Black Friday Deals for Days event started early, with $69 AirPods setting a new record low price (it has since ended, with the current discounted price sitting at $99). Bargain hunters can also find preschool toys for $5.


Anker's product line is well known and expansive, including everything from cutting-edge audio equipment, durable chargers, computer peripherals, and a range of wireless, Bluetooth, and even solar powered devices. Anker is currently offering its Ultimate Black Friday Sale that runs until Dec. 3 and features discounts of up to 60% off. Shoppers can also get a free gift on orders of over $150.

Past Black Friday offers

Historically, third-party retailers have offered steep instant discounts on a wide range of Apple products, from iPad to MacBook Pro, typically beating Apple Store promotions. In most years, including 2022, Apple issued gift cards with qualifying products, while Apple Authorized Resellers offered even bigger cash discounts on select items.


When is Black Friday 2023?

Black Friday falls on November 24, 2023.

When does Black Friday start?

Although Black Friday officially starts on November 24, 2023, sales have started sooner. Early Black Friday deals have launched in mid-October, with official online Black Friday deals going live on Thanksgiving Day.

Why is it called Black Friday?

The term Black Friday originally referred to the crash of the U.S. gold market on September 24, 1869.

However, in a shopping context, the name was used in Philadelphia in the 1950s. Philly police first used the term to describe the chaotic shopping day when they had to work long hours and weren't allowed to take the day off.

Philadelphia stores didn't like the term and tried to rebrand it as "Big Friday." Retailers tried a different form of rebranding in the 1980s, erroneously explaining that it was the day when businesses, previously operating at a loss throughout the year, got "back in black." Neither attempt at rewriting history caught on.

The name spread gradually. In the 80s, media coverage started to grow, and people nationwide began using the term more frequently. By the 90s, it increasingly became a household name for the day after Thanksgiving and the kickoff to the holiday shopping season.

Does Apple have Black Friday sales?

Apple does offer Black Friday deals, but historically the promotions have offered shoppers free Apple gift cards with select purchases instead of reduced Apple prices.

In 2020, Apple included gift cards ranging from $25 with the purchase of Beats Studio Flex up to a $200 gift card with select Mac purchases.

Apple resellers typically shave hundreds of dollars off Macs and even iPads, beating Apple's own Black Friday deals. Expect something similar in 2023.

Can I expect better Apple deals from other retailers?

Third-party retailers will typically give you the best Apple deals.

Significant savings on Apple products can bring in crowds, so retailers like Target, Walmart, and Best Buy often use deals on products like iPad, Apple Watch, and AirPods to drive customers into their stores. Their goal is for buyers to do the rest of their shopping there at the same time.

Looking at 2023 data, Apple resellers took up to $250 off M3 MacBook Pro models, Walmart had AirPods Pro for $169, and B&H took $120 off an M2 Mac mini. 

When is the best time to shop?

Physical stores and online retailers areoffering Black Friday deals earlier each year. Best Buy unveiled Black Friday pricing on many items in October 2023. With limited inventory on popular Mac configurations, you can expect to see deals sell out quickly, making it worthwhile to shop ahead of time for for must-have holiday gifts.

Which retailers have the best Apple Black Friday deals?

Until all the big stores have released their deals, there's no way to know for sure. Sale flyers frequently begin leaking in the preceding weeks.

Some of the most well-known retail outlets like Amazon, Target, and Best Buy offer eye-catching Apple sales. If you have a membership, you can also keep an eye on warehouse clubs like Costco and Sam's Club. Other Apple Authorized Resellers like B&H Photo, Adorama, and Expercom frequently have steep discounts on Macs and other Apple gear, with many of the season's best deals available exclusively to AppleInsider readers.

AppleInsider will continue to track all the best sales through the holiday season, so be sure to check in regularly and bookmark this page to make sure you're first to see the best Apple Black Friday deals in 2024.