Black Friday

Black Friday 2020 provided plenty of Apple deals. While the main shopping holiday is over, there are still plenty of leftover deals from third-party retailers like Amazon, Adorama, Expercom, Walmart, Best Buy, and B&H.

Jump to:

• Amazon
• Adorama
• B&H
• Walmart
• Best Buy
• Target

Current Apple Savings

There are plenty of discounts going on right now, with many promotions available exclusively for AppleInsider readers. Here are a few highlights:

New Apple Silicon M1 Mac deals

• Holiday coupon: save $120 to $150 on these upgraded M1 MacBook Air laptops

Apple Watch Black Friday discounts

• Apple Watch Series 6 hits new all-time low price

iPad savings

• Better than Black Friday pricing hits Apple's new iPad Air 4 at Amazon

iPhone 12 promotions

• Wireless carriers offer free phone deals, cash incentives on iPhone 12 models

Intel Mac offers

• Save $400 on this 8-core 16" MacBook Pro, plus $80 off AppleCare
• Best 16" MacBook Pro Cyber Monday deal: $400 off 8-core Core i9 model, $80 off AppleCare
• Save up to $200 on every Intel 13-inch MacBook Pro, plus $60 off AppleCare and extra 5% off
• Save up to $600 on every 16-inch MacBook Pro, plus $80 off AppleCare and 5% back
• Killer deal: Apple's Intel Mac mini falls to all-time low $549 price

2020 Apple Black Friday Deals

With Black Friday comes aggressive deals on computers and electronics, including Apple devices.

Historically, third-party retailers have offered steep instant discounts on a wide range of Apple products, from iPad to MacBook Pro, typically beating Apple Store promotions. In most years, including 2020, Apple issued gift cards with qualifying products, while Apple Authorized Resellers offered even bigger cash discounts on select items.

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2020 Amazon Black Friday Sales

AirPods & Beats

• Apple AirPods Pro: $169.99 ($80 off) - Sold Out
• AirPods with Wireless Charging Case: $159.98 ($39.02 off)
• AirPods with Charging Case (Wired): $128.98 ($30.02 off)
• Beats Solo3 Wireless Headphones: $119 ($80.95 off)

Apple Watch

• 40mm Series 6 GPS (Red Al, Red Sport Band): $349.98 ($49.01 off)
• 44mm Series 6 GPS (Red Al, Red Sport Band): $409 ($20 off)
• 40mm Series 6 GPS (Blue Al, Navy Sport Band): $379 ($20 off)
• 44mm Series 6 GPS (Blue Al, Navy Sport Band): $379.99 ($34.01 off)
• 40mm Series 6 GPS (Gray Al, Black Sport Band): $349.99 ($49.01 off)
• 40mm Series 6 GPS (Silver Al, White Sport Band): $409 ($20 off)
• 44mm Series 6 GPS (Silver Al, White Sport Band): $409 ($20 off)
• 44mm Series 6 Cellular (Blue Al, Navy Sport Band): $499 ($30 off)
• 40mm Series 6 Cellular (Gray Al, Black Sport Band): $449.99 ($29.01 off)
• 40mm Series 6 Cellular (Silver Al, White Sport Band): $449.99 ($29.01 off)

iPad

• iPad Air (2020, 64GB, Wi-Fi): $559 ($40 off)
• 11-inch iPad Pro (2020, 1TB, Wi-Fi): $1,199 ($100 off)
• 11-inch iPad Pro (2020, 256GB, Wi-Fi + Cellular): $979 ($70 off)
• 11-inch iPad Pro (2020, 1TB, Wi-Fi + Cellular): $1,299 ($150 off)
• 12.9-inch iPad Pro (2020, 128GB, Wi-Fi): $949 ($50 off)
• 12.9-inch iPad Pro (2020, 256GB, Wi-Fi): $999 ($100 off)
• 12.9-inch iPad Pro (2020, 512GB, Wi-Fi): $1,199 ($100 off)
• 12.9-inch iPad Pro (2020, 512GB, Wi-Fi + Cellular): $1,349 ($100 off)
• 12.9-inch iPad Pro (2020, 1TB, Wi-Fi + Cellular): $1,499 ($150 off)
• Magic Keyboard for Apple 12.9" iPad Pro: $329 ($20 off)
• Smart Keyboard Folio for Apple 12.9" iPad Pro (4th Gen): $141.73 ($57.27 off)

MacBook

• 16-inch MacBook Pro (1TB, 16GB, 2.3GHz Intel i9): $2,499 ($300 off)
• 13-inch MacBook Pro (512GB, 8GB, 1.4GHz Intel i5): $1,299 ($200 off)
• 13-inch MacBook Pro (1TB, 16GB, 2GHz Intel i5): $1,799 ($200 off)

2020 Adorama Black Friday Deals

• Adorama's Black Friday deals drop Apple products to as low as $8.99

MacBook

• New MacBook Air (M1, 8GB, 256GB, 7C GPU): $949* w/ code APINSIDER ($50 off)
• New MacBook Air (M1, 16GB, 256GB, 7C GPU): $1,149* w/ code APINSIDER ($50 off)
• MacBook Air (M1, 16GB, 512GB, 7C GPU): $1,349* w/ code APINSIDER ($50 off)
• MacBook Air (M1, 16GB, 512GB, 8C GPU): $1,399* w/ code APINSIDER ($50 off)
• MacBook Air (M1, 16GB, 1TB, 8C GPU) : $1,599* w/ code APINSIDER ($50 off)
• New 13" MacBook Pro (M1, 8GB, 256GB): $1,225* w/ code APINSIDER ($75 off)
• New 13" MacBook Pro (M1, 8GB, 256GB): $1,399* w/ code APINSIDER ($100 off)

*Price with coupon code APINSIDER using the link-activated pricing links above.

Mac mini

• New Mac mini (M1, 8GB, 256GB): $675* w/ code APINSIDER ($25 off)
• New Mac mini (M1, 8GB, 512GB): $849* w/ code APINSIDER ($50 off)
• New Mac mini (M1, 16GB, 512GB): $1,049* w/ code APINSIDER ($50 off)
• New Mac mini (M1, 16GB, 1TB): $1,249* w/ code APINSIDER ($50 off)

*Price with promo code APINSIDER using the link-activated pricing links above.

2020 B&H Black Friday Deals

• B&H launches Thanksgiving Day sale on Apple

Apple Watch

• 44mm Watch 6 GPS (Blue Al, Navy Sport Band): $414 ($15 off)
• 40mm Watch 6 GPS (Gray Al, Black Sport Band): $384.98 ($14.02 off)
• 44mm Watch 6 GPS (Gray Al, Black Sport Band): $414 ($15 off)
• 40mm Watch 6 GPS (Silver Al, White Sport Band): $379 ($20 off)
• 44mm Watch 6 GPS (Silver Al, White Sport Band): $409 ($20 off)
• 40mm Watch 6 GPS (Gold Al, Pink Sport Band): $379 ($20 off)
• 44mm Watch 6 GPS (Gold Al, Pink Sport Band): $414 ($15 off)
• 40mm Nike Watch 6 GPS (Gray Al, Black Nike Sport Band): $379 ($20 off)
• 44mm Nike Watch 6 GPS (Gray Al, Black Nike Sport Band): $409 ($20 off)
• 40mm Nike Watch 6 GPS (Silver Al, Plat Nike Sport Band): $379 ($20 off)
• 44mm Nike Watch 6 GPS (Silver Al, Plat Nike Sport Band): $409 ($20 off)
• 40mm Watch 6 Cellular (Red Al, Red Sport Band): $479 ($20 off)
• 44mm Watch 6 Cellular (Red Al, Red Sport Band): $509 ($20 off)
• 40mm Watch 6 Cellular (Blue Al, Navy Sport Band): $479 ($20 off)
• 44mm Watch 6 Cellular (Blue Al, Navy Sport Band): $514 ($15 off)
• 40mm Watch 6 Cellular (Gray Al, Black Sport Band): $479 ($20 off)
• 44mm Watch 6 Cellular (Gray Al, Black Sport Band): $509 ($20 off)
• 40mm Watch 6 Cellular (Silver Al, White Sport Band): $479 ($20 off)
• 44mm Watch 6 Cellular (Silver Al, White Sport Band): $509 ($20 off)
• 40mm Watch 6 Cellular (Gold Al, Pink Sport Band): $479 ($20 off)
• 44mm Watch 6 Cellular (Gold Al, Pink Sport Band): $509 ($20 off)
• 40mm Nike Watch 6 Cell (Gray Al, Black Nike Sport Band): $484 ($15 off)
• 44mm Nike Watch 6 Cell (Gray Al, Black Nike Sport Band): $514 ($15 off)
• 40mm Nike Watch 6 Cell (Silver Al, Plat Nike Sport Band): $484 ($15 off)
• 40mm Nike Watch 6 Cell (Silver Al, Plat Nike Sport Band): $509 ($20 off)
• 40mm Watch 6 Cell (Graphite SS, Black Sport Band): $649 ($50 off)
• 44mm Watch 6 Cell (Graphite SS, Black Sport Band): $709 ($40 off)
• 40mm Watch 6 Cell (Silver SS, Silver Milanese Loop): $729 ($20 off)
• 44mm Watch 6 Cell (Silver SS, Silver Milanese Loop): $749 ($50 off)
• 40mm Watch 6 Cell (Graphite SS, Graphite Milanese Loop): $699 ($50 off)
• 44mm Watch 6 Cell (Graphite SS, Graphite Milanese Loop): $749 ($50 off)
• 40mm Watch 6 Cell (Gold SS, Gold Milanese Loop): $699 ($50 off)
• 44mm Watch 6 Cell (Gold SS, Gold Milanese Loop): $749 ($50 off)

2020 Walmart Black Friday Deals

• iPhones: Up to $700 back

Best Buy Black Friday 2020 Promotions

• Save up to $250 on MacBook Pros
• Save up to $200 on MacBook Airs
• Save up to $70 on iPad 8th Generation
• Save up to $150 on latest iPad Pros
• Save up to $100 on last-gen iPad Air
• Save up to 30% on select HyperDrive USB-C hubs
• Save up to 50% on Belkin computer accessories

Target Black Friday Apple Deals

• Apple Watch Series 6: $349.99 ($50 off)
• AirPods Pro: $199.99 ($49.01 off)
• AirPods with Wireless Charging Case: $159.99 ($40 off)
• AirPods with Charging Case (Wired): $119.99 ($40 off)
• Beats Studio3 Wireless Headphones: $174.99 ($175 off)
• Beats Solo3 Wireless Headphones: $179.99 ($20 off)

Affinity

• 30% off everything (including Photo, Designer, Publisher, and much more)

Grovemade

• Up to 25% off select new products (runs through Nov. 30)

Apple Price Trackers

• Mac computer prices
• iPad prices
• Apple Watch prices
• iPhone prices
• AirPods and HomePods prices
• Accessory prices
• Drone prices
• Trade-in deals

Apple Black Friday FAQ

When is Black Friday 2021?

Black Friday falls on November 26, 2021.

When does Black Friday start?

Although Black Friday officially starts on November 26, 2021, sales often start sooner with retailers launching pre-Black Friday deals as early as mid-October and online Black Friday deals going live on Thanksgiving Day.

Why is it called Black Friday?

The term Black Friday originally referred to the crash of the U.S. gold market on September 24, 1869.

However, in a shopping context, the name was used in Philadelphia in the 1950s. Philly police first used the term to describe the chaotic shopping day when they had to work long hours and weren't allowed to take the day off.

Philadelphia stores didn't like the term and tried to rebrand it as "Big Friday." Retailers tried a different form of rebranding in the 1980s, erroneously explaining that it was the day when businesses, previously operating at a loss throughout the year, got "back in black." Neither attempt at rewriting history caught on.

The name spread gradually. In the 80s, media coverage started to grow, and people nationwide began using the term more frequently. By the 90s, it increasingly became a household name for the day after Thanksgiving and kickoff to the holiday shopping season.

How will the COVID-19 pandemic affect the next Black Friday?

During the pandemic, huge crowds cramming into stores would have posed a significant health risk. Rather than risking superspreader events, retailers in 2020 focused more on online sales and earlier deals, with less emphasis on door-busting in-store sales.

It's too early to say what role the pandemic will play in Black Friday 2021. With promising vaccines on the horizon, health experts suggest we may gradually see signs of life returning to normal during the coming year. However, we're unlikely to have population-level immunity by next November, and we expect some precautions during the next holiday shopping season.

Does Apple have Black Friday sales?

Apple does offer Black Friday deals, but historically the promotions have offered shoppers free Apple gift cards with select purchases instead of reduced Apple prices.

In 2020, Apple included gift cards ranging from $25 with the purchase of an Apple Watch Series 3 or AirPods up to a $150 gift card with select Mac purchases.

Apple resellers typically shave hundreds of dollars off Macs and even iPads, beating Apple's own Black Friday deals. Expect something similar in 2021.

Can I expect better Apple deals from other retailers?

Third-party retailers will typically give you the best Apple deals.

Significant savings on Apple products can bring in crowds, so retailers like Target, Walmart, and Best Buy often use deals on products like iPad, Apple Watch, and AirPods to drive customers into their stores. Their goal is for buyers to do the rest of their shopping there at the same time.

Look at historical data, in 2020, Best Buy took $70 off the 10.2-inch iPad, Amazon had AirPods Pro for $169.99, and B&H took $100 off the new 13-inch MacBook Pro with M1 chip. 

When is the best time to shop for deals?

Physical and online vendors typically save their best deals for the day of Black Friday. However, to prevent unsafe crowds during the pandemic, stores offered aggressive online deals in the days and weeks leading up to Black Friday 2020.

Since stores had a greater online emphasis in 2020, the best bet was to pounce as soon as you saw a low price on something you wanted, regardless of the timing. The best deals on the most in-demand products sold out quickly at popular retail outlets like Amazon, Walmart, Best Buy, and Target.

Which retailers have the best Apple deals?

Until all the big stores have released their deals, there's no way to know for sure. Sale flyers frequently begin leaking in the preceding weeks.

Some of the most well-known retail outlets like Amazon, Target, Walmart, and Best Buy offer eye-catching Apple sales. If you have a membership, you can also keep an eye on warehouse clubs like Costco and Sam's Club. Other Apple Authorized Resellers like B&H Photo, Adorama, and Expercom frequently have steep discounts on Macs and other Apple gear, with many of the season's best deals available exclusively to AppleInsider readers.

AppleInsider will continue to track all the best sales in Black Friday 2021, so be sure to check in regularly and bookmark this page to make sure you're first to see the best Apple Black Friday deals.