Best Apple Black Friday Deals 2025
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Table of Contents
- Best Apple Black Friday Deals 2025
- 1. Live coverage of the best Apple Cyber Monday deals
- 2. Current Apple price trackers
- 3. Shop Black Friday sales by category
- 4. AirPods
- 5. MacBook Air
- 6. MacBook Pro
- 7. M4 Mac mini
- 8. iPad
- 11-inch iPad Pro M4
- 13-inch iPad Pro M4
- Budget-friendly iPad deals
- Apple Pencil savings
- 9. Apple Watch
- 10. Black Friday 2025 sales by store
- Amazon
- B&H
- Walmart
- 11. FAQ
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Apple Black Friday 2025 ends tonight, but hundreds of Apple products are already on sale. Find the lowest prices of the year on M4 MacBook Air and new M5 MacBook Pro models. Plus, grab official Black Friday deals on software, VPN services, photo editing apps and more.
Live coverage of the best Apple Cyber Monday deals
- Best Black Friday streaming deals drive popular service down to as low as $2.99/mo
- AirPods 4 ANC plunge to $99, AirPods Pro 3 $219.99 [read full deal coverage]
- The new M5 MacBook Pro has dropped to a record low $1,349, upgraded 24GB RAM model plunges to $1,499 today only
- Apple Watch Series 11 dips to $329 for Cyber Monday [read full deal coverage]
- Apple Watch Ultra 2 falls to $599, the lowest price on record at Amazon [read full deal coverage]
- Apple Watch SE 2 is on sale for $129 at Walmart
- AirTag falls to $17.97 in blowout deal [read full deal coverage]
- Save up to $500 on Apple gear and 100s of electronics at B&H [read full deal coverage]
- Get a Sony PlayStation VR2 Sense Controller for as low as $66.49 at GameStop
Current Apple price trackers
There are plenty of markdowns that can save you hundreds of dollars on your Mac, iPad, or Apple Watch purchase this holiday season. Be sure to visit the AppleInsider Price Guide for the cheapest Apple prices on fan-favorite devices.
- Mac computer prices
- iPad prices
- Apple Watch prices
- iPhone prices
- AirPods & Beats prices
- Apple TV & HomePod prices
Shop Black Friday sales by category
Jump to promotions on individual product types below or scroll down for what to expect across Apple's product lines.
- MacBook Pro deals
- MacBook Air deals
- iMac deals
- AirPods deals
- iPad deals
- Apple Watch deals
- Apple TV deals
- HomePod sales
AirPods
There are several types of AirPods available from Apple, and they are all marked down in some way at top retailers. From AirPods Pro 3 to AirPods Max with USB-C, the earbuds and headphones are already discounted.
We're tracking the best AirPods Black Friday deals leading up to November 28.
AirPods Pro 3
MacBook Air
The MacBook Air is a hot seller thanks to its low entry price and competitive feature set. And with the recent upgrade in 2025 to the M4 chip, shoppers can take advantage of better specs at budget-friendly prices.
Configurations of both the M4 and closeout M3 models are on sale, with Amazon offering limited-time discounts and on-page coupons on select configurations.
Find the best MacBook Air Black Friday deals in our Price Guide.
MacBook Pro
Apple unveiled new M5 models of the MacBook Pro in the 14-inch size, with the M4 Pro and M4 Max lines staying the same. You can compare prices on every configuration across popular Apple resellers in the Price Guides below, with savings of up to $493 off.
The current MacBook Pro lineup with M4, M4 Pro and M4 Max chips are discounted at a variety of Apple resellers, with exclusive deals available on every Late 2024 configuration in the Price Guides above.
More early Black Friday MacBook Pro deals can be found at the top of this page, knocking up to $493 off current and closeout MacBook models, all of which are tracked in our roundup. You can also compare prices easily across leading Apple retailers in our Mac Price Guides.
M4 Mac mini
Apple's Mac mini M4 features an updated design from the previous generation, resembling a smaller version of the Mac Studio. Available with an M4 or M4 Pro chip, you can save on every model in our Mac mini Price Guide.
Exclusive Deals Through AppleInsider
iPad
Cheapest price: iPad 11 on sale for $299 ($50 off)
The iPad lineup is more complex than ever with different tablets that fulfill different needs at various prices. The budget 11-inch iPad may have an aging design, but it is still capable of running any iPad app on the App Store. The iPad mini 7 and iPad Air M3 will appeal to those who want a modern design and great performance without a pro price tag.
The iPad Pros act as flagship devices capable of replacing a laptop, with the tablet receiving an update to the M5 chip in October 2025. Deals on closeout M4 models are in effect too.
Apple's line of iPads continues to be a hot seller during the holiday season. Discounts are in effect across the iPad range in our iPad Price Guide.
11-inch iPad Pro M4
- M4, 256GB, Standard Glass, Wi-Fi: $849 at Amazon with on-page coupon or with My Best Buy Plus
- M4, 512GB, Standard Glass, Wi-Fi: $1.049 with My Best Buy Plus ($150 off)
- M4, 1TB, Standard Glass, Wi-Fi: $1,399 with My Best Buy Plus ($200 off)
- M4, 2TB, Nano-texture Glass, Wi-Fi: $1,799 at Amazon ($300 off)
13-inch iPad Pro M4
- M4, 256GB, Standard Glass, Wi-Fi: $1,099 at Amazon or with My Best Buy Plus ($200 off)
- M4, 512GB, Standard Glass, Wi-Fi: $1,299 at Amazon or with My Best Buy Plus ($200 off)
- M4, 2TB, Standard Glass, Wi-Fi, Silver: $1,899 at Amazon ($400 off)
- M4, 2TB, Nano-texture Glass, Wi-Fi + Cellular, Space Black: $2,374 at Amazon ($225 off)
Budget-friendly iPad deals
- iPad 11 (64GB, Wi-Fi, select colors): $319 ($30 off)
- iPad mini 7 (128GB, Wi-Fi): $489 ($10 off) with on-page coupon at Amazon
- M2 iPad Air 11-inch (1TB, Wi-Fi): $799 ($300 off)
Apple Pencil savings
- Apple Pencil Pro: $99 ($30 off) at Best Buy
- Apple Pencil 2: $79.99 ($50 off) at Amazon
- Apple Pencil USB-C: $69 ($10 off) at Amazon
- Apple Pencil 1st Generation: $79 ($20 off)
Apple Watch
Lowest price in 30 days: Pick up a blowout Series 10 for $279.99
With the release of the Apple Watch Series 11 and black Apple Watch Ultra 3 in September 2025, the latest models are a hot holiday gift idea. AT&T is running a promotion offering $300 in credits on Apple Watches when you buy 2. There are terms and conditions pertaining to the offer, but it's a great way to save a bundle on a watch for yourself and give another as a gift.
This and other Apple Watch deals are at your fingertips throughout the holiday season.
Black Friday 2025 sales by store
Major retailers are launching BF deals well ahead of the shopping holiday. Here's a look at the discounts:
Amazon
Early Black Friday 2025 sales are already in effect at Amazon.Amazon is a hotspot for aggressive sales on Apple products, regardless of the time of year, with the e-commerce giant often offering the cheapest prices on the latest AirPods. This year is no exception, with AirPods as low as $84.99 — the lowest price seen to date on the hot holiday gift idea. Beats are also up to 51% off, along with up to half off kitchen electronics, podcasting equipment, smart home thermostats and more.
AirPods & Beats
- AirPods 4 without ANC: $84.99 ($40 off)
- AirPods 4 with ANC: $149.99 ($30 off)
- Beats Solo 4 Wireless Headphones: $129.95 ($70 off)
- Beats Studio Buds Plus: $149.95 ($20 off)
- Beats Studio Buds: $79.95 ($70 off)
- Beats Solo Buds: $69.95 ($10 off)
Apple Watch
- Apple Watch Ultra 3 (Ocean Band): $699.99 ($100 off)
- Apple Watch Ultra 3 (Black Milanese Loop): $799.99 ($100 off)
- Apple Watch Series 10 (42mm, Aluminum Case, GPS): $279.99 ($120 off)
- Apple Watch SE 2 (40mm, Aluminum Case, GPS): $159.99 ($90 off)
AirTag
- AirTag single pack: $24 ($5 off)
- AirTag 4-pack: $64.99 ($35 off)
iPads & iPad accessories
- iPad 11 (128GB, Wi-Fi): $299 ($50 off)
- iPad mini 7 (128GB, Wi-Fi): $489 ($10 off)
- iPad Pro M5 (256GB, Wi-Fi, Standard Glass): $939 ($60 off)
Mac
- M4 MacBook Air 13-inch 8-core GPU, 16GB RAM, 256GB SSD: $899 ($100 off)
- M4 MacBook Air 15-inch 10-core GPU, 16GB RAM, 256GB SSD: $999 ($100 off)
- M5 MacBook Pro 14-inch 16GB RAM, 512GB SSD: $1,538 ($62 off)
- M4 MacBook Pro 14-inch 16GB RAM, 512GB SSD: $1,339 ($260 off)
- M4 Pro MacBook Pro 14-inch 24GB RAM, 512GB SSD: $1,779 ($220 off)
- M4 Pro MacBook Pro 16-inch 24GB RAM, 512GB SSD: $2,199 ($300 off)
B&H
B&H is a well-known retailer specializing in photo equipment, high-end electronics, and useful tech gadgets. B&H had some of the best Apple deals available online, and the sales got even better on Cyber Monday. Shop the top sales right now.
Walmart
Walmart Black Friday event goes live on Nov. 25.Walmart's Early Access Black Friday Deals event starts at 5pm ET on Nov. 13 for Walmart Plus members.
FAQ
When is Black Friday 2025?
Black Friday falls on November 28, 2025.
When does Black Friday start?
Although Black Friday officially starts on November 28, 2025, sales have started sooner. Early Black Friday deals, and even select official Black Friday sales, have launched November 1st. However, most of the online Black Friday deals go live on Thanksgiving Day and at 12:01am on Black Friday.
Why is it called Black Friday?
The term Black Friday originally referred to the crash of the U.S. gold market on September 24, 1869.
However, in a shopping context, the name was used in Philadelphia in the 1950s. Philly police first used the term to describe the chaotic shopping day when they had to work long hours and weren't allowed to take the day off.
Philadelphia stores didn't like the term and tried to rebrand it as "Big Friday." Retailers tried a different form of rebranding in the 1980s, erroneously explaining that it was the day when businesses, previously operating at a loss throughout the year, got "back in black." Neither attempt at rewriting history caught on.
The name spread gradually. In the 80s, media coverage started to grow, and people nationwide began using the term more frequently. By the 90s, it increasingly became a household name for the day after Thanksgiving and the kickoff to the holiday shopping season.
Does Apple have Black Friday sales?
Apple does offer Black Friday deals, but historically the promotions have offered shoppers free Apple gift cards with select purchases instead of reduced Apple prices.
In 2020, Apple included gift cards ranging from $25 with the purchase of Beats Studio Flex up to a $200 gift card with select Mac purchases.
Apple resellers typically shave hundreds of dollars off Macs and even iPads, beating Apple's own Black Friday deals. Expect the same in 2024.
Can I expect better Apple deals from other retailers?
Third-party retailers will typically give you the best Apple deals.
Significant savings on Apple products can bring in crowds, so retailers like Target, Walmart, and Best Buy often use deals on products like iPad, Apple Watch, and AirPods to drive customers into their stores. Their goal is for buyers to do the rest of their shopping there at the same time.
Looking at 2023 data, Apple resellers took up to $250 off M3 MacBook Pro models, Walmart had AirPods Pro for $169, and B&H took $120 off an M2 Mac mini.
When is the best time to shop?
Physical stores and online retailers are offering Black Friday deals earlier each year. Best Buy unveiled Black Friday pricing on many items in October 2023. With limited inventory on popular Mac configurations, you can expect to see deals sell out quickly, making it worthwhile to shop ahead of time for for must-have holiday gifts.
Which retailers have the best Apple Black Friday deals?
Until all the big stores have released their deals, there's no way to know for sure. Sale flyers frequently begin leaking in the preceding weeks.
Some of the most well-known retail outlets like Amazon, Target, and Best Buy offer eye-catching Apple sales. If you have a membership, you can also keep an eye on warehouse clubs like Costco and Sam's Club. Other Apple Authorized Resellers like B&H Photo, Adorama, and Expercom frequently have steep discounts on Macs and other Apple gear, with many of the season's best deals available exclusively to AppleInsider readers.
AppleInsider will continue to track all the best sales through the holiday season, so be sure to check in regularly and bookmark this page to make sure you're first to see the best Apple Black Friday deals in 2025.
