Apple rebrands its advertising business as 'Apple Ads'
As Apple expands its advertising business, the company has renamed its former "Apple Search Ads" to "Apple Ads," reflecting the expansion of ad placement.
As Apple expands its advertising business, the company has renamed its former "Apple Search Ads" to "Apple Ads," reflecting the expansion of ad placement.
In the latest trade back-and-forth, China has surged its tariff rate on US goods from 84% to 125%, at the same time saying it won't negotiate if the U.S. continues to engage in "trade blackmail."
President Trump believes iPhone manufacturing could shift to the US very quickly. He's wrong — it won't happen during his term, if it happens at all.
Apple's iconic iPhone may soon cost you about double what it costs now, as analysts predict a 43% price increase in response to U.S. tariffs on imports from China and elsewhere in the world.
The tirades of Epic Games CEO Tim Sweeney against Apple continue, with Sweeney calling the company a "gangster-style" business while completely ignoring that his company also charges developers to make and distribute games.
Donald Trump's so-called "Liberation Day" has become a potentially expensive event for Apple, as tariffs are applied against imports from every foreign country in the Apple supply chain.
Apple CEO Tim Cook took to X.com to announce that the company would be making donations to relief efforts following a 7.7 magnitude earthquake affecting Myanmar and Thailand.
Following a court ruling that Google has abused its monopoly in search and online advertising, the judge in the case will consider proposed remedies from both the US Department of Justice as well as Google.
The South Korean government has levied fines against Apple after it was found using illegally obtained data to predict when users couldn't pay for App Store purchases — and Apple's representatives aren't in the mood to talk about it.
President Trump has weighed in on Apple's "culture of belonging" with a single post to Truth Social — and it's about what you'd expect.
Famed Apple designer Sir Jony Ive has told the BBC about working with Steve Jobs, creating the iMac, and his decision to leave the company to create his own firm.
In the interest of what it calls fairness and stability, the European Union has decided to push forth with anti-trade investigations into companies like Apple, Meta, and X, hoping to reach a conclusion by March.
Apple is once again running ads on the social media platform X, after the company previously stopped all advertising on the website due to the presence of objectionable content on it.
Apple Machine Learning Research has released a short video and a twelve-page accompanying paper showcasing the importance of human-like movement in its prototyped robot.
Continuing its impressive eighteen-year winning streak, Apple has managed to secure first ranking on Fortune's annual 'Worlds Most Admired Companies' list once again.
Apple's board of directors is set for some significant changes over the course of the next year, with two members reaching or exceeding the recommended retirement age of 75.
A proposed class-action lawsuit against Apple, which alleges that the company underpays its female staff, is going forward after all.
Despite President Trump's temporary stay on the federal TikTok ban, it's extremely unlikely that the video-sharing app will return to the App Store anytime soon. Here's why.
As wildfires continue to ravage Southern California, Apple continues to rally support for victims by prompting users for donations, as well as streaming the upcoming LA wildfire relief concert.
Apple is holding its annual shareholder meeting on February 25 at 11 a.m. Eastern Time, which is when participants will be able to vote and ask questions.
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