Days before Apple is expected to lift the veil on a hotly anticipated streaming video service, a report on Friday offers a few behind-the-scenes tidbits from the company's Hollywood partners, including speculation that distribution plans for the product may not be finalized.

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Although Apple's streaming video platform should offer an assortment of third-party services at launch, Hulu reportedly won't be one of them.

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Media companies that have signed up to offer their services through Apple's soon-to-launch video service are apparently still in the dark about what exactly Apple will reveal, JP Morgan claims, but apparently the amount Apple will pay will be on a par with other similar services.

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Apple's video streaming service will be a "large-scale newcomer" to the market, but it needs to come to Android and Smart TVs to move the financial needle, says Macquarie.

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In the shadow of an expected debut to Apple's hotly anticipated streaming service, Comcast on Thursday announced Xfinity Flex, a new platform that offers Xfinity Internet customers access to a range of video on demand services and subscription streaming apps for a low monthly fee.

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Apple's anticipated video streaming service will focus on trying to sell subscriptions to other video services, a report claims, as the original shows the company has spent heavily in producing will effectively be freebies to draw users to pay for third-party content.

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Hidden in the specifications for Apple's new AirPods is the fact they require macOS 10.14.4, iOS 12.2, or watchOS 5.2 -- updates that are still in beta, therefore signaling their imminent public launch.

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While HBO is in talks about appearing on Apple's impending video service, other WarnerMedia content hasn't been discussed, according to one report.

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Apple appears to be making moves to try and change how people watch sports, as a report into how a small team working on the sports section of the Apple TV app and Apple TV interface operates indicates the iPhone maker may be lining up to disrupt another industry, though not by streaming sports

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Goldman Sachs doesn't seem impressed at the potential for an Apple subscription video or news service, with the firm not seeing a large material value in the offering for Apple, or for investors.

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The Apple TV app that live streams the latest Apple events has been updated ahead of the March 25 "its show time" video streaming and news service event, with a new app icon and background to show the event invitation's spotlights effect, and provide some details of when the streaming will happen.

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Netflix CEO Reed Hastings on Monday confirmed his company will not sell subscriptions or offer existing content to customers through an Apple branded video streaming service expected for unveiling on March 25.

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Of the shows Apple is expected to preview at March 25's press event, about 11 have either finished shooting are near the end, a report revealed this weekend.

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To clarify where Apple is headed in television, it's useful to look back on what it's already done, and what it has intentionally avoided.

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It's almost "show time." That's the phrasing used in media invitations to Apple's March 25 event, where the company is expected to unveil its subscription packages for video, news, magazines, and games. It appears Apple is continuing to "pull the thread" to see where the future of television leads, and it sure looks like that future is tight integration between iOS, Apple TV and HomePod.

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Nielsen will reportedly begin sharing viewership data for Hulu and Amazon Prime Video later this year, which could put pressure on Apple to allow the same with its new video service.

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For college basketball fans, the NCAA's March Madness tournament is nigh -- 2019's games run March 19 through Apr. 8. Here's how to follow along on an iPhone, iPad, Mac, or Apple TV if you're not watching on cable or satellite.

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Despite having yet to air anything qualifying, Apple is reportedly recruiting strategists to get its movies and TV shows in front of awards voters, such as those for the Emmys and Oscars.

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RTL Group, a media firm with shows like "American Gods" and "My Brilliant Friend" under its wing, is reportedly in talks with Apple about streaming video content.

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Apple's expected video service is still missing a few hold-outs, but the company is petitioning hard for big names to come on board sooner rather than later.

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