Coke Zero is AWESOME. Puts Diet Coke to shame. Now it's the only cola I drink.

The name certainly is not attractive. I dislike any diet soft drinks... then again, I dislike most soft drinks...

Drink unsweet iced tea instead, that way you don't get cancer from your drink.

Instead you can get it from the mobile phones, toxic fumes quite prevalent in all major cities, microwaves or a ton of other things.

The only confirmed issue I have ever heard for diet drinks is that some people have a genetic condition that prevents the break down of one of the two amino acids that can form if the sugar replacement breaks down, the condition is called phenylketonuria if you're wondering.

Coke Zero just tastes like a mix of normal Coke and Diet. I still find it ick. Prefer Vanilla or normal, myself.

This is good, I was always uncomfortable with Apple and Pepsi together, Coke is to Pepsi what Mac is to Windows. Everything Pepsi does (with the exception of Mountain Dew) is a ripoff of Coke. And Coke doesn't need Britney Spears to campaign for them *yuck*

I get a terrible aftertaste from all these artificial sweeteners in diet drinks.
So now I'm just left with drinking wine and (belgian) beer

I second that. Drink nothing but tea for a month, and all sodas will taste bizarre. I have lost over fifty pounds over the last year, mainly from eliminating soda from my diet. In my case it wasn't diet, because the chemicals in diet drinks can trigger migraines. But for regular soda, it is the corn syrup that is the problem.

Corn sweetener is fructose, as opposed to real sugar that is sucrose. Sucrose can be absorbed by every cell in your body, where as fructose can only be absorbed by the liver. And the liver struggles with it, clogging up the system and actually making you more hungry. If you look at the history, the soda companies switched to corns syrup in the 70's due to the Cuban embargo (sugar), and the fact that it become apparent that corn wasn't that good for you and farmers needed another way to sell their crop.

Ironically, the current obesity trends all started back then as well. And as for diet sodas, they are just as bad. Although they are low calorie, the chemicals are terrible for you. Not to mention that all carbonated water dehydrates you, causing more weight gain.

Coke could garner more goodwill by offering it's past customers the opportunity to exchange their previously purchased WMA music files for iTunes AAC files.

Customers don't feel like Coke has abandoned them.
Apple looses out on some initial profit
Apples gains new customers
Apple will gain future marketshare and profits
Apple will sell more iPods

and somehow MS sues them for breech of some obscure passage in the contract...