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Thursday, June 29, 2006, 06:00 am PT (09:00 am ET)

MTV adds slew of content to iTunes

MTV Networks and Apple on Thursday announced that new television programming from Spike TV, Nick at Nite, TV Land, Logo, MTV and The N is now available on the iTunes Music Store.

Adding to MTV Networks content already on iTunes, the new round of programming "crosses virtually every genre," the companies said. It includes Spike TV's brand-new action series "Blade: The Series," MTV's prank-comedy show "Viva La Bam" and TV Land's "Sit Down Comedy with David Steinberg."

MTV Networks' programming has been a huge success on iTunes since debuting earlier this year, with Comedy Central's "South Park" alone selling over one million episodes.

"MTV Networks' programming has been a hit with customers since launching on iTunes earlier this year," said Eddy Cue, Apple's vice president of iTunes. "iTunes is the world's most popular online video store with over 35 million videos sold, and we continue to expand the catalog of great television content now with over 150 network and cable programs available."

Television shows cost $1.99 per episode.

Earlier this week, NBC said it has sold over 6 million videos through iTunes since December, generating it about $12 million in incremental revenue.