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Apple files for "MACEXPO" trademark

One of Apple Computer's latest trademark filings, made with an overseas intellectual property office, is for the term "MACEXPO," AppleInsider has discovered.

The term bears a striking resemblance to name of a Macintosh trade show — MacExpo — that is organized by UK-based XPO Group Ltd and held in London, England each year. It's unclear if the two are related.

In the filing, made about two months ago, Apple classified MACEXPO under three distinct categories:

The first describes MACEXPO as "Paper, cardboard and goods made from these materials, not included in other classes; printed matter; book binding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks; printed publications; books; magazines; newsletters; brochures; booklets; booklets (all being sold together with audio tapes); pamphlets; manuals; journals; leaflets; greeting cards; advertising and promotional material; catalogues; catalogues relating to computer software; computer brochures; computer handbooks; computer hardware publications; computer hardware reference manuals; computer hardware users guide; computer instruction manuals; computer manuals; publications relating to technology, digital technology and gadgets; display materials; decalcomanias; posters; calendars; stickers; mounted or unmounted photographs; printed patterns for T-shirts and sweatshirts."

Another classifications lists MACEXPO as "Advertising; business management; business administration; office functions; advertising and marketing services; promotion services; market surveys; analysis of advertising response and market research; arranging and conducting of commercial, trade and business exhibitions, trade shows and trade fairs; arranging and conducting trade shows, expositions, exhibitions, business seminars, and business conferences in the fields of computers, computer software, computer peripherals, portable and/or handheld electronic devices, online services, high technology, communications, information technology, information services, music entertainment and publishing; arranging and conducting of fairs and exhibitions for business and advertising purposes; conducting an on-line trade show exhibition, in the fields of computers, computer software, computer peripherals, portable and/or handheld electronic devices, online services, high technology, communications, information technology, information services, music entertainment and publishing; retail store services in the fields of computers, computer software, computer peripherals, portable and/or handheld electronic devices, online services, high technology, communications, information technology, information services, music entertainment and publishing; retail services in the fields of computers, computer software, computer peripherals, portable and/or handheld electronic devices, online services, high technology, communications, information technology, information services, music entertainment and publishing; provided via a general merchandise catalogue by mail order or by means of telecommunications, the Internet and other electronic and communications networks; data storage and retrieval services; computerised data storage services; data storage of electronic music; information, advisory and consultancy services relating to all the aforesaid."

Meanwhile, a third classifications does make reference to "exhibitions and seminars." It describes MACEXPO as "Education; providing of training; entertainment; sporting and cultural activities; arranging and conducting of commercial, trade and business conferences; arranging, organising and conducting conferences, exhibitions and seminars; arranging, organising and conducting conferences, exhibitions and seminars for educational purposes; educational services, namely, conducting on-line exhibitions and displays and interactive exhibits in the fields of computers, computer software, computer peripherals, portable and/or handheld electronic devices, online services, high technology, communications, information technology, information services, music entertainment and publishing; production of radio, television and Internet broadcasts of exhibitions; provision of electronic publications (not downloadable); providing on-line electronic publications; publication of electronic books and journals on-line; providing publications from a global computer network or the Internet which may be browsed; computer assisted education services; computer assisted teaching services; computer assisted training services; computer based educational services; education services relating to computer software; editing of audio-tapes; editing of tine-films; editing of video-tapes; editing of written text; film editing (photographic); videotape editing; digital imaging services; digital music (not downloadable) provided from MP3 web sites on the Internet; digital music (not downloadable) provided from the Internet; information, advisory and consultancy services; all relating to the aforesaid."

According to the filing, Apple had previously registered MACEXPO as a community trademark in Europe, which grants protection in Spain, Germany, Austria, Italy, France, Portugal, The United Kingdom, Ireland, Denmark, Greece, Netherlands, Belgium, Sweden, Finland and Luxembourg.