Citing yesterday's sharp pullback in share price, Citigroup on Wednesday upgraded shares of Apple from Hold to Buy and suggested that investors take advantage of present weakness to build their positions in the company.
Gardner noted that Apple shares declined some 6.8 percent or almost $10 Tuesday following rumblings of iPod and iPhone production cuts in Asia, but said the Street shouldn't have been alarmed by such cuts.
"iPod production cuts reflect normal channel inventory drawdown ahead of new product introductions in August or September," he explained. "More specifically, we expect higher-capacity Shuffles and nanos with lower price/GB, as well as a video iPod with an iPhone-like 3.5-inch diagonal screen and touch-screen controls."
Gardner also said at least one of the new video iPod models could use NAND flash memory instead of a 1.8-inch hard disk drive. While the move would undoubtedly cut into Apple's iPod margins, the analyst said his current estimates already factor in the shift.
On the other hand, Gardner said the rumored iPhone production cuts would reflect a return to more-reasonable estimates after very aggressive initial estimates from Apple to suppliers before the product's launch in June.
"We note that our estimate and consensus was 3.0 million iPhone units for 2007 before Tuesdayâs talk of a reduction in build plan from 7 to 8 million units to around 4 million units," he wrote. "In our view, lower price points, 3G, and broader geographic distribution will be required before Apple can hope to sell 7 to 8 million units in six months, so this was never a reasonable expectation."
In his note to clients, the Citigroup analyst was also quick to remind investors that virtually all of the $310 million revenue upside to his June quarter Apple estimates came from higher-than-expected Mac sales. This strength in Macs, he said, should continue for the balance of this year for several reasons:
"First, Apple ended the June quarter with Mac channel inventory of three to four weeks, one to two weeks below the companyâs target range. This clearly suggests imminent product transition(s) within the Mac line," he wrote. "Indeed, Apple announced Tuesday a 'Mac-related Press Event' at the companyâs headquarters on Tuesday, 7 August, which likely will yield newly-redesigned flat-panel iMacs and perhaps other new Mac-related products as well."
The continued expansion of Appleâs relationship with Best Buy should also boost Mac volumes between now and year-end, in the analyst's opinion. Apple has said that it expects to expand its Best Buy distribution from 75 stores at the end of the second calendar quarter to more than 200 stores by the end of third, and more than 300 by the end of the year.
"Simply stocking these locations could add 50-100K units to Appleâs quarterly run rate between now and year-end," he explained.
In upgrading Apple shares Wednesday, Gardner maintained his $160 price target and made no changes to his estimates.
47 Comments
damn it so many idiotic investors driving Apple stock down by selling. I lost 10% of value last 2 days.
Apple stock has become almost as volatile as the junk stocks in recent months.
When did Apple say that they were planning to sell 7-8 million in the next 6 months? I don't remember hearing this figure before.
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When did Apple say that they were planning to sell 7-8 million in the next 6 months? I don't remember hearing this figure before.
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Apple is down again today (1.76 last I checked). I really hate anylysts! They shoot off their mouths speculating about things they really don't have no idea about. While I do agree that Apple made a big mistake partnering with AT&T and that they should have come out with both a GSM and 3G models right from the beginning, I do not agree that the price point is too high for the iPhone.
Where the price gets heavy is when you add in the cost of AT&T's service. ANd even that isn't much more than what others are paying.
Considering all the good news starting to stream out of Cupertino, you would think that Apple's stock would continue it rocket climb.
Simply my opinion.
When did Apple say that they were planning to sell 7-8 million in the next 6 months? I don't remember hearing this figure before.
They never did.
All this bull*hit is coming from click-whores like CNet/ZDnet, TheStreet.com and The Register. Even after Apple had announced they had sold 270,000 iPhones in the first 30 hours (20 hours being the actual time the stores where open for business) - these "news" sites kept belching out what "a disappointing figure" it was that Apple had sold only 146,000 iPhones (the number of phones AT&T actually activated in that 30 hours). Apple never announced a figure they were expecting to sell in the first weekend. It was the "press" that kept speculating - then when the real numbers come out - they compare the highest figure some wag pulled out his *ss to Apple's real numbers and arrive at the conclusion that "the iPhone launch was disappointing".
I don't know. It seems there is no respectable news organization anymore - they all want sensationalist "clickable" headlines with fluff news or simply outright lies.
They should change the name of this place from AppleInsider to wahhhhh my apple stock went down!