Word of the drought, reported by The Guardian, comes exactly one week after the retailer, along with O2, simultaneously noted via their websites that the 8GB version of the touch-screen handset had sold out and would not be restocked.
An internal memo distributed amongst O2 retail management at the time stated that entry-level iPhone had been declared EOL or "end-of-life," a term often associated with products at the end of their shelf life. Products denoted as EOL are no longer manufactured but may continue to be sold until existing channel inventories are depleted.
Stock of both 8GB and 16GB iPhones has also been spotty in the US over the past month, but Apple has been replenishing inventories in irregular intervals. The electronics maker, however, appears to be making less of an effort to restock its partners abroad, as adoption of the handset in the Europe has lagged far behind that of the US.
Europeans have largely been unimpressed with the high cost and slow internet access associated with the first-generation iPhone. The handset runs only on 2.5G wireless networks, which is increasingly seen as yesteryear technology in Europe, a region rich with 3G, or next-generation wireless networks that perform up to ten times as fast.
As such, Europeans are for the most part believed to be holding out for the much-anticipated 3G version of the Apple handset which is widely expected to make its debut at or around the company's annual developers conference during the second week of June.
Unlike the Cupertino-based iPhone maker, which has become proficient in managing channel inventories of handheld devices thanks to years of iPod sales, its European partners are believed to have grossly miscalculated the number of first-generation iPhones that they'd be able to sell.
To remedy the situation and make way for 3G models, Apple last month began encouraging those partners to deeply discount their existing inventories of 8GB iPhones. T-Mobile Germany was first to bat with a 300 euro discount, bringing the model down to 99 euros, and O2 followed with a 100 pound cut, bringing its local offering to 169 pounds and spurring a near instantaneous sellout.
Although Apple has reportedly suggested that Orange, its exclusive iPhone provider in France, do the same, the carrier has thus far balked at the recommendation.
32 Comments
I really think they are going to drop the new 3G iPhone on us a lot sooner than we think. I doubt the miscalculations were so gross that the 8GB phone would be EOL on May 2nd with no inventory in Europe for a June 9 announcement and and June 29 delivery date. Apple would be losing too much money here. With the discount, these things are selling, and as the purchase price is not so significant in face of contract acquisition (the name of the game in the mobile phone business), I suspect that the 3G is going to be released any day now.
I can still get 16GB iphones from my local CPW
So Apple's iPhone started at 4 and 8GB... 4GB discontinued and 16GB introduced for choices of either an 8GB iPhone or a 16GB iPhone... Now the 8GB is EOL'd leaving just the 16GB iPhone and???
Anyone out there with speculations of storage increases, if any? Will it be the 3G iPhone in 16 and 32GB? Is 32 the highest storage or might it go higher? 64GB? Or is 64 still too expensive???
What thoughts does anyone have regarding what they think the next model's storage might be, especially with the Apple App Store coming in the near future with native iPhone apps being developed?
So Apple's iPhone started at 4 and 8GB... 4GB discontinued and 16GB introduced for choices of either an 8GB iPhone or a 16GB iPhone... Now the 8GB is EOL'd leaving just the 16GB iPhone and???
Anyone out there with speculations of storage increases, if any? Will it be the 3G iPhone in 16 and 32GB? Is 32 the highest storage or might it go higher? 64GB? Or is 64 still too expensive???
What thoughts does anyone have regarding what they think the next model's storage might be, especially with the Apple App Store coming in the near future with native iPhone apps being developed?
The 3G iphone will be announced on May 19th.
The 3G iphone will be announced on May 19th.
That sounds about right. Any reason that you have chosen that date?