Tuesday, July 08, 2008, 07:50 am
Apple may have shipped 2.5 million Macs in spring thanks to Vista
The poor reception of Windows Vista, along with a strong Mac OS X, will help Apple continue to ship Macs at three times the industry average by the end of the spring, according to BMO Capital Markets.While most observers are focusing on iPhone 3G, it's the Mac sales that should help drive Apple's quarter ending in June, BMO analyst Keith Bachman explains in an investment note.
The researcher maintains that Apple should ship between 2.4 to 2.5 million Macs over the three-month period and that this would equate to about a 39 percent year-over-year surge in Mac shipments -- 3.2 times the predicted industry average of just 12.2 percent.
Competitive pricing plays a part in the increased sales. Bachman notes that while Apple's lineup isn't always immediately comparable, a 2.4GHz MacBook at $1,300 is often priced only a few dollars more than the average $1,292 paid for a 13-inch notebook while running faster than most; other configurations trade storage for speed but are still close enough to sway some buyers.
Ironically, however, it may be Microsoft driving customers into Apple's hands. Ongoing jitters regarding bugs and performance in Windows Vista a year and a half after its launch are believed to be driving would-be Windows upgrade customers towards Macs, which are considered by the analyst to be less problematic, simpler, and more secure.
"Thus far, user satisfaction ratings for Vista have been weak, and startup times for Vista have been known to be much slower than the Mac OS X," Bachman says. "Thus, more than 50% of recent customers buying Macs in Apple retail stores are first-time buyers."
He adds that the combined effect of better hardware and software should spill over into 2009, where Macs will help Apple grow shipments 26 percent year over year and could result in just over 3.9 percent world marketshare.
BMO's researcher also estimates more positive news for Apple as a whole in the short term, including the predicted launch of new MacBooks in August that should spark more sales, a halo effect stemming from iPhone 3G, and retail expansion through coming months that increases Apple's exposure in the marketplace.
Notably, Bachman also raises the possibility of an iPhone 3G shortage between launch and the end of July. Although it would limit sales in the short term, it could paradoxically help Apple's share price by suggesting a warm reception to the cellphone's release.
"We believe it is quite possible Apple will run out of phones, post the July 11 launch [but] in the month of July, given some recent production yield issues," he says. "However, we
believe that Apple will be able to catch up with phone demand during the quarter. Hence, from
a stock perspective, near-term lack of availability issues could end up being positive... with headlines reading something akin to near-term demand outpaces supply."
On Topic: Investor
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And look for Windows 7 to be a debacle, too!

Between ever-slipping ship dates, features disappearing from beta versions at the launch and the inevitable trouble caused from trying to be all things to all people (esp. peripheral vendors), it is reasonable to expect that the next Windows version will disappoint, especially in contrast to Apple's well-managed evolution of Mac OS X, which was revolutionary at the start.
So, for the foreseeable future, the question for most people will be whether they prefer the current version of Mac OS X to Windows XP. Microsoft has hit a dead end. If they wish to compete, they are going to have to start from scratch and that may be beyond what that company is able to pull off. We Kool-Aid-drinking, RDF zombies have become acculturated to having to abandon cruft (even if it is not ancient) to keep up with the wishes of our Overlords in Cupertino, but M$ wants every PC be able to run every program ever written and that is just no longer practical.
I've always been proud to be a Mac fan, even when it was unpopular, and now that Apple is really coming on like gangbusters, you may call me smug. Call me what you want, but when you're right, you're right!