Thursday, October 22, 2009, 11:45 pm
Apple targets 3 new Get a Mac ads at Windows 7 (with videos)
As promised, Apple has released three new Get a Mac ads targeting Microsoft's launch of Windows 7 as a good opportunity to abandon Microsoft.Last week, Phil Schiller, Apple's senior vice president for Worldwide Product Marketing, said the impending launch of Windows 7 would present a "good opportunity" for Apple to make market share gains.
Schiller said that in particular, the upgrade process from Windows XP to Windows 7 is something that consumers will likely find unpleasant: "Any user that reads all those steps is probably going to freak out. If you have to go through all that, why not just buy a Mac?"
The new ads can be viewed on Apple's site or below via YouTube; Google's inline videos are best experienced using ClickToFlash to view the videos directly.
Broken Promises
Teeter Tottering
PC News
On Topic: Mac OS X
- Apple seeds OS X 10.8.4 beta build 12E55, asks developers to focus on Windows File Sharing
- Apple seeds OS X 10.8.4 beta build 12E52 to developers
- iMovie update fixes issues with camera recognition, iOS movie imports
- Apple fixes Thunderbolt target disk mode in software update
- First look: Pixelmator 2.2 Blueberry goes live in the Mac App Store





Want to write for AppleInsider? Submit your application now!



"Trust Me" s very effective in getting its message across.
it will be interesting to see if Apple can peel away some XP users.
also if Apple launches the new iTab in the next few weeks to grab the spotlight away from Windows.