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Monday, February 22, 2010, 06:00 am PT (09:00 am ET)

Apple's 'overtly sexual' iPhone crackdown purges 5,000 apps

Following last week's revelation that Apple had reversed its policy on sexual content in the iPhone App Store, a new report claims more than 5,000 inappropriate applications have been removed from the download destination.

Developer ChilliFresh, creator of the "Wobble iBoobs" application removed from the App Store last week due to "numerous complaints" from users, claimed that a discussion with Apple revealed the company removed more than 5,000 offending applications from the App Store.

That number was supported by tracking from AppShopper.com, which found that more that nearly 4,000 applications were removed last Friday, Feb. 18. While the level of removals is typically about 100 per day, the total remained uncharacteristically high over the weekend. The total number of removed applications is said to have amounted to roughly 3 percent of the entire App Store.

The developer, ChilliFresh, claimed that an Apple representative said images of both women and men in bikinis are inappropriate, as are words that have a sexual connotation. Apple allegedly is not allowing applications that can be "sexually arousing," or that imply sexual content.

The developer has expressed disappointment with Apple, as they claim "Wobble" does not include any offending images when installed. Instead, the application allows users to select their own pictures and add "jiggle points" to photos. The application has been downloaded more than 970,000 times.

The application also was not modified in over a half year before Apple allegedly changed its policies and removed it and other applications found to have "overtly sexual content." And though it was claimed more than 5,000 applications have been removed, other adult oriented content, such as the official 99 cent Playboy app, remains for sale.

Another application, "Adult Sex Life," features a woman in a bikini as its icon, but offers informational tips and is portrayed as an "introductory guide to sex." Rated for ages 17 and up, the $2.99 application includes mature themes, profanity and "frequent/intense sexual content or nudity."

With iPhone OS 3.0, Apple added an age rating system for applications. This not only allowed parents to set appropriate application access for their families, but also opened up the potential for developers to release applications with more adult-oriented content.