Tuesday, May 25, 2010, 11:25 am
Apple's back-to-school promo packs less punch than years past
Apple on Tuesday officially kicked off its 2010 back-to-school promotion, an annual sale where students and school faculty can buy a Mac with education pricing and get a free 8GB iPod touch, a device that now costs $199.Shoppers can save $50 on a low-end MacBook, up to $200 on a MacBook Pro, $100 on a MacBook Air, and up to $100 on an iMac desktop when purchased with an education discount through the Apple Store. Each new Mac comes with a free 8GB iPod touch, a $199 value -- less than the hardware has cost during previous promotions. The $949 education price for the low-end MacBook is also higher than in years past.
The deal applies to new Macs bought with education pricing between May 25 and Sept. 7, 2010. Users will receive an online rebate for up to $199 in compensation for the second-generation 8GB iPod touch. Customers must submit their claim online within 90 days from when the order ships to be issued a rebate for the iPod touch.
Alternatively, customers can also receive $199 off a higher-capacity iPod touch or the 160GB iPod classic, $179 off a 16GB iPod nano, $149 off the 8GB iPod nano, a $99 discount for the stainless steel 4GB iPod shuffle, and $79 off the regular 4GB iPod shuffle.
Shoppers can buy through an Apple online store for education, retail store, authorized campus store, or call 1-800-MY-APPLE. Education discounts are available to faculty and staff of K-12 schools, as well as college students, professors, faculty and staff.
"Take a free 8GB iPod touch to school," Apple's promotional page reads. "Along with tons of other great features, iPod touch has built-in Wi-Fi for downloading thousands of games, movies, songs, apps, and amazing, free educational content from iTunes U."
Apple kicked off its back to school promo in late May in 2009, giving away an 8GB iPod touch that then cost $229. In 2008, the sale began in early June, when the 8GB iPod touch cost $299. As is the case this year, customers could also receive a rebate toward the purchase of other iPod models as well.

All shoppers -- students, faculty and otherwise -- can also save money on Macs through AppleInsider's Mac Pricing Guide, updated daily and included below:
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APPLEINSIDER01
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B&H
Photo is offering a free copy of Parallels 8 and up
to $1,062 off Macs bundled with 3-years of AppleCare. * MacMall is offering AppleInsider readers an additional 3% off all MacBooks & iMacs with Promo Code: APPLEINSIDER01 ^ indicates special pricing for AppleInsider readers while supplies last. Readers must use links in price guide to activate price. Don't forget to trade in your old Macs for hundreds; AI readers get an additional $10 payment via this link. |
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![]() MacBook Airs
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Discount
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| 11-inch Models | |||||||||
| 11" Air (1.30GHz/4GB/128GB) |
$999.00 | $999.00 | $964.18* | $999.00 | $994.00 | $34.82 | |||
| 11" Air (1.30GHz/8GB/128GB) |
$1,099.00 | n/a | $1,061.18* | n/a yet | $1,199.00 | $37.82 | |||
| 11" Air (1.30GHz/4GB/256GB) |
$1,199.00 | $1,199.00 | $1,158.18* | $1,199.00 | $1,199.00 | $40.82 | |||
| 11" Air (1.30GHz/8GB/256GB) |
$1,299.00 | n/a | $1,255.18* | n/a yet | n/a yet | $43.82 | |||
| 11" Air (1.30GHz/8GB/512GB) |
$1,599.00 | n/a | $1,546.18* | n/a yet | n/a yet | $52.82 | |||
| 11" Air (1.70GHz/4GB/128GB) |
$1,149.00 | --- | $1,109.68* | n/a yet | $1,149.00 | $39.32 | |||
| 11" Air (1.70GHz/8GB/128GB) |
$1,249.00 | n/a | $1,206.68* | n/a yet | $1,249.00 | $42.32 | |||
| 11" Air (1.70GHz/8GB/256GB) |
$1,449.00 | n/a | $1,400.68* | n/a yet | $1,449.00 | $48.32 | |||
| 11" Air (1.70GHz/8GB/512GB) |
$1,749.00 | n/a | $1,691.68* | n/a yet | $1,749.00 | $57.32 | |||
| 13-inch Models | |||||||||
| 13" Air (1.30GHz/4GB/128GB) |
$1,099.00 | $1,099.00 | $1,061.18* | $1,099.00 | $1,094.00 | $37.82 | |||
| 13" Air (1.30GHz/8GB/128GB) |
$1,199.00 | n/a | $1,158.18* | n/a yet | $1,199.00 | $40.82 | |||
| 13" Air (1.30GHz/4GB/256GB) |
$1,299.00 | $1,299.00 | $1,255.18* | $1,299.00 | $1,294.00 | $43.82 | |||
| 13" Air (1.30GHz/8GB/256GB) |
$1,399.00 | n/a | $1,352.18* | n/a yet | $1,399.00 | $46.82 | |||
| 13" Air (1.30GHz/8GB/512GB) |
$1,699.00 | n/a | $1,643.18* | n/a yet | n/a yet | $46.82 | |||
| 13" Air (1.70GHz/4GB/128GB) |
$1,249.00 | n/a | $1,206.68* | n/a yet | $1,249.00 | $42.32 | |||
| 13" Air (1.70GHz/4GB/256GB) |
$1,449.00 | n/a | $1,400.68* | n/a yet | $1,449.00 | $48.32 | |||
| 13" Air (1.70GHz/8GB/128GB) |
$1,349.00 | n/a | $1,303.68* | n/a yet | $1,349.00 | $45.32 | |||
| 13" Air (1.70GHz/8GB/256GB) |
$1,549.00 | n/a | $1,497.00* | n/a yet | $1,549.00 | $52.00 | |||
| 13" Air (1.70GHz/8GB/512GB) |
$1,849.00 | n/a | $1,788.68* | n/a | $1,849.00 | $60.32 | |||
| Show 2012 MacBook Air clearance models | |||||||||
![]() 13- and 15-inch MacBook Pros (without Retina display)
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|||||||||
| 2.5GHz 13" (4GB/500GB HDD) | $1,199.00 | $1,099.99 | $1,066.98* | sold out | $1,112.78 | $132.02 | |||
| 2.5GHz 13" (8GB/500GB HDD) | $1,299.00 | n/a | sold out | n/a | n/a | $86.51 | |||
| 2.9GHz 13" (8GB/750GB HDD) | $1,499.00 | $1,398.99 | $1,357.02* | $1,499.00 | $1,374.00 | $141.98 | |||
| 2.9GHz 13" (8GB/1TB HDD) | $1,599.00 | n/a | on order | n/a | $1,559.00 | $52.82 | |||
| 2.9GHz 13" (8GB/256GB SSD) | $1,899.00 | n/a | on order | n/a | $1,799.00 | $153.01 | |||
| 2.3GHz 15" (4GB/500GB HDD) | $1,799.00 | $1,709.96 | $1,658.66* | sold out | $1,659.00 | $150.00 | |||
| 2.3GHz 15" (4GB/750GB/ANTI-GLARE) | $2,149.00 | n/a | n/a | n/a | $2,149.00 | $0.00 | |||
| 2.7GHz 15" (8GB/750GB HDD) | $2,599.00 | n/a | sold out | n/a | n/a | $82.82 | |||
| 2.7GHz 15" (8GB/1TB HDD) | $2,649.00 | n/a | $1,988.49* | n/a | n/a | $660.51 | |||
![]() 13-inch MacBook Pros (MBP) with Retina
display
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|||||||||
| 2.5GHz 13" MBP (8GB,128GB) | $1,499.00 | $1,419.98 | $1,377.38* | sold out | $1,416.10 | $121.62 | |||
| 2.9GHz 13" MBP (8GB,128GB) | $1,699.00 | n/a | sold out | sold out | $1,599.00 | $100.00 | |||
| 2.6GHz 13" MBP (8GB,256GB) | $1,699.00 | $1,599.99 | on order | $1,649.00 | $1,599.00 | $100.00 | |||
| 2.5GHz 13" MBP (8GB,256GB) | $1,699.00 | $1,539.99 | $1,435.59* | sold out | $1,479.99 | $263.41 | |||
| 3.0GHz 13" MBP (8GB,256GB) | $1,899.00 | n/a | sold out | sold out | $1,899.00 | $0.00 | |||
| 2.9GHz 13" MBP (8GB,256GB) | $2,199.00 | n/a | $1,551.99* | sold out | sold out | $647.01 | |||
| 3.0GHz 13" MBP (8GB,512GB) | $2,199.00 | n/a | $2,114.58* | sold out | $2,199.00 | $84.42 | |||
| 2.5GHz 13" MBP (8GB,512GB) | $2,499.00 | n/a | $1,648.99* | sold out | $1,849.00 | $850.01 | |||
| 3.0GHz 13" MBP (8GB,768GB) | $2,599.00 | n/a | $2,516.18* | sold out | $2,599.00 | $82.82 | |||
| 2.9GHz 13" MBP (8GB,512GB) | $2,699.00 | n/a | $1,745.99* | sold out | $1,849.00 | $953.01 | |||
| 2.5GHz 13" MBP (8GB,768GB) | $2,999.00 | n/a | sold out | sold out | $2,049.00 | $950.00 | |||
| 2.9GHz 13" MBP (8GB,768GB) | $3,199.00 | n/a | on order | sold out | sold out | $919.51 | |||
![]() 15-inch MacBook Pro (MBP) with Retina
display
|
|||||||||
| 2.3GHz 15" MBP (8GB, 256GB) | $2,199.00 | $1,944.99 | $1,842.99* | sold out | $1,879.00 | $356.01 | |||
| 2.4GHz 15" MBP (8GB, 256GB) | $2,199.00 | $2,079.99 | $2,017.58* | $2,199.00 | $1,999.00 | $200.00 | |||
| 2.7GHz 15" MBP (16GB, 256GB) | $2,499.00 | n/a | $2,419.18* | sold out | $2,499.00 | $79.82 | |||
| 2.6GHz 15" MBP (8GB, 512GB) | $2,799.00 | $2,249.00 | $2,230.99* | sold out | $2,199.00 | $600.00 | |||
| 2.7GHz 15" MBP (16GB, 512GB) | $2,799.00 | $2,628.98 | $2,570.48* | $2,799.00 | $2,599.00 | $228.52 | |||
| 2.8GHz 15" MBP (16GB, 512GB) | $3,049.00 | n/a | on order | sold out | $3,049.00 | $0.00 | |||
| 2.7GHz 15" MBP (16GB, 768GB) | $3,199.00 | n/a | $2,618.99* | sold out | $3,199.00 | $580.01 | |||
| 2.8GHz 15" MBP (16GB, 768GB) | $3,449.00 | n/a | $3,327.08* | sold out | $3,449.00 | $121.92 | |||
![]() Mac mini
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| 2.50GHz dualCore i5 Mac mini | $599.00 | $574.99 | $574.98 | sold out | $565.00 | $35.00 | |||
| 2.30GHz quad Core i7 Mac mini | $799.00 | $774.00 | $774.98 | $794.00 | $774.98 | $25.99 | |||
| 2.30GHz quad Core i7 mini Server | $999.00 | $979.99 | $979.98 | $989.00 | $949.00 | $50.00 | |||
![]() iMac
|
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| 21.5" iMac (2.7GHz/8GB/1TB) | $1,299.00 | $1,199.98 | $1,163.98* | $1,249.00 | $1,199.99 | $135.02 | |||
| 21.5" iMac (2.7GHz/16GB/1TB) | $1,499.00 | n/a | $1,357.08* | n/a | $1,499.00 | $141.92 | |||
| 21.5" iMac (2.9GHz/8GB/1TB) | $1,499.00 | $1,436.55 | $1,405.52* | $1,449.00 | $1,399.99 | $100.00 | |||
| 21.5" iMac (2.9GHz/16GB/1TB) | $1,699.00 | n/a | $1,643.18* | $1,699.00 | $1,599.00 | $100.00 | |||
| 21.5" iMac (3.1GHz/8GB/1TB) | $1,699.00 | n/a | $1,643.18* | $1,699.00 |
$1,699.00 | $0.00 | |||
| 21.5" iMac (2.9GHz/8GB/1TB Fusion) | $1,749.00 | n/a | $1,682.94* | n/a | $1,649.00 | $100.00 | |||
| 21.5" iMac (3.1GHz/16GB/1TB) | $1,899.00 | n/a | $1,837.18* | n/a | $1,899.00 | $61.82 | |||
| 21.5" iMac (2.9GHz/16GB/1TB Fusion) | $1,949.00 | n/a | $1,885.68* | n/a | $1,849.00 | $100.00 | |||
| 21.5" iMac (3.1GHz/16GB/1TB Fusion) | $2,149.00 | n/a | $2,079.68* | n/a | $2,149.00 | $69.32 | |||
| 27.0" iMac (2.9GHz/8GB/1TB) | $1,799.00 | $1,698.99 | $1,648.02* | $1,779.00 | $1,649.99 | $150.98 | |||
| 27.0" iMac (3.2GHz/8GB/1TB) | $1,999.00 | $1,874.99 | $1,818.72* | $1,949.00 | $1,849.99 | $180.28 | |||
| 27.0" iMac (3.2GHz/8GB/1TB/680MX) | $2,149.00 | n/a | $2,079.68* | n/a | $2,149.00 | $69.32 | |||
| 27.0" iMac (3.4GHz/8GB/1TB) | $2,199.00 | n/a | $2,128.18* | n/a | $2,099.00 | $100.00 | |||
| 27.0" iMac (3.4GHz/8GB/1TB/680MX) | $2,349.00 | n/a | $2,230.99* | n/a | $2,249.00 | $118.01 | |||
| 27.0" iMac (3.4GHz/8GB/1T Fusion/675MX) | $2,449.00 | n/a | $2,370.68* | n/a | $2,449.00 | $78.32 | |||
| 27.0" iMac (3.4GHz/16GB/1TB) | $2,549.00 | n/a | $2,467.68* | n/a | $2,549.00 | $81.32 | |||
| 27.0" iMac (3.4GHz/8GB/1T Fusion/680MX) | $2,599.00 | n/a | $2,473.49* | n/a | $2,599.00 | $125.51 | |||
| 27.0" iMac (3.4GHz/8GB/3T Fusion/675MX) | $2,599.00 | n/a | $2,516.18* | n/a | n/a | $82.82 | |||
| 27.0" iMac (3.4GHz/8GB/3T Fusion/680MX) | $2,749.00 | n/a | $2,661.68* | n/a | $2,749.00 | $87.32 | |||
| 27.0" iMac (3.4GHz/16GB/1T Fusion/675MX) | $2,649.00 | n/a | $2,564.68* | n/a | $2,599.00 | $84.32 | |||
| 27.0" iMac (3.4GHz/16GB/1T Fusion/680MX) | $2,799.00 | n/a | $2,710.17* | n/a | $2,699.00 | $100.00 | |||
| 27.0" iMac (3.4GHz/16GB/3T Fusion/675MX) | $2,799.00 | n/a | $2,618.99* | n/a | n/a | $180.01 | |||
| 27.0" iMac (3.4GHz/16GB/3T Fusion/680MX) | $2,949.00 | n/a | $2,812.99* | n/a | $2,949.00 | $136.01 | |||
| 27.0" iMac (3.4GHz/16GB/786SSD/680MX) | $3,249.00 | n/a | $3,152.49* | n/a | $3,249.00 | $96.51 | |||
| 27.0" iMac (3.4GHz/32GB/3T Fusion/680MX) | $3,349.00 | n/a | $3,243.68* | n/a | $3,349.00 | $105.32 | |||
| 27.0" iMac (3.4GHz/16GB/786SSD/680MX) |
$3,449.00 | n/a | n/a | n/a | $3,449.00 | $0.0 | |||
![]() Mac Pro
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| 3.20GHz 4-Core Mac Pro | $2,499.00 | $2,285.98 | $2,285.98 | $2,499.00 | $2,285.98 | $199.12 | |||
| 2.40GHz 12-Core Mac Pro | $3,799.00 | $3,627.99 | sold out | $3,799.00 | $3,529.00 | $270.00 | |||
| 3.20GHz 4-Core Mac Pro Server | $2,999.00 | $2,898.99 | $2,898.99 | $2,999.00 | $2,699.00 | $300.00 | |||
![]() Apple Displays
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| 27-inch Apple Cinema Display | $999.00 | $978.99 | $978.99 | n/a | $910.00 | $89.00 | |||
| 27-inch Apple Thunderbolt Display | $999.00 | $949.99 | $949.99 | $999.00 | $929.00 | $70.00 | |||
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When I bough my mac in summer of 07 I got iPod video, which I think was around $250 at the time. While $199 might sound like a little bit less of a promotion, the price on the Macbooks also fell a good $100 since that time. So in effect you are getting $299, just 100 of it is instant and available during the recession.
Since I am graduating next year I hope we see amazing upgrades to macs, iPods, Office and MacOS by next summer. It will be the last time I can use my education discount.