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Monday, October 04, 2010, 05:40 am PT (08:40 am ET)

Apple begins selling iPad direct through Amazon, Target

Just as the iPad went on sale at U.S. retailer Target, the device is also now available at the standard price for purchase direct through online storefront Amazon.com — no longer just through the site's third-party resellers.

Customers can now buy the iPad through Amazon, though only the 32GB and 64GB Wi-Fi models are available. Both are offered at the same price as they are through Apple: $599 for 32GB, and $699 for 64GB.

The other four models are not yet sold by Amazon, but as before, third-party resellers have made Apple's touchscreen tablet available with a premium markup. For example, the 16GB Wi-Fi-only model sells for a lowest new price of $556.72 with another $8.18 for shipping, an increase from the regular entry-level $499 asking price.

But the iPad models now sold through Amazon are available without local tax for many customers. In addition, those who have Amazon Prime are eligible for free shipping.

The expansion of the iPad to Amazon's warehouses is yet another step in the retail growth of the device. On Sunday, U.S. retailer Target began selling the iPad right on schedule, as the company announced it would in September.

Amazon


In addition, a week before, the iPad became available for sale at all Best Buy stores in the U.S., expanding to 1,093 retail locations. Previously, the iPad was limited to 673 Best Buy Stores with Apple Shop locations.