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Apple promises unforgettable iTunes announcement coming Tuesday

Apple has published a teaser on the front page of its website, telling customers that an "exciting announcement" regarding iTunes is coming at 7 a.m. Pacific, 10 a.m. Eastern on Tuesday.

"Tomorrow is just another day. That you'll never forget," the page reads. "Check back here tomorrow for an exciting announcement from iTunes."

It lists local times in California and New York, at 7 a.m. and 10 a.m. respectively, that the announcement will be made. Also included are 3 p.m. in London and midnight in Tokyo.

The mention of iTunes could hint that the product will be related to the streaming of content, perhaps from the new data center Apple has built in North Carolina. Apple has been rumored for months to be working on a cloud-based iTunes service that would allow users to stream their music from any connected device.

However, recent reports suggested that Apple has encountered roadblocks in its negotiations with content providers. People familiar with those negotiations have suggested that any cloud-based iTunes features would likely be "modest" if they launch in the near future.

Nearly a year ago, Apple acquired Lala, a music streaming service that it shuttered earlier this year. Many have assumed that the acquisition was meant to pave the way for an iTunes cloud service.

Apple has already focused iTunes content on the cloud with its new Apple TV. The $99 iOS-based device has limited internal storage and relies on the renting of TV shows and movies, streamed directly from the iTunes servers to a user's home.



261 Comments

kohelet 58 comments · 14 Years

Yes! Hopefully get to stream all my content from Apple's servers! That way I don't need to worry if my media storage disk crashes again! (Luckily iTunes Support was nice and let me redownload all my purchases)

2992 202 comments · 15 Years

I'll rather keep my music on my HDDs, so I don't have to rely on the internet connection, which sometimes is great, but someother times is like non-existent...

stevetim 482 comments · 16 Years

They didn't call a press conference so this probably won't be huge. I bet they will just announce the mac app store is activating.

shakedown 1 comment · 18 Years

Maybe Apple will finally start using true lossless on ITunes (like Flac) instead of this MP3 nonsense that has ruined the hearing of a generation - not to mention being inconsistent with their high standards. I have never understood why they have not killed the MP3 when download speeds/storage are a non issue. The difference is day and night when you listen to an MP3/Apple Lossless vs. Flac/Wave.

I know this is a pipe dream but I thought it would be a good time to mention it.