Sources told CNet that if 'in the cloud' music features from Apple are released in the next few months, they will probably be "modest in scope," rather than more robust offerings as previously rumored.
After Apple purchased the online music streaming service LaLa late last year, speculation about the possibility of an iTunes streaming service increased. In January, one music industry veteran went on record saying that an upcoming version of iTunes would make users' iTunes libraries "available from any browser or net connected ipod/touch/tablet."
Although CNet claims that causes for the delay remain unclear, licensing issues and personnel changes may be a large part of the problem. According to the report, Apple "still hasn't obtained the licenses needed to store or distribute music from the cloud."
Additionally, music industry sources said Monday that "one of Lala's four founding members, someone who moved to Apple after the acquisition, has recently left the company."
These delays could cost Apple if Google can launch a competing service first. Although the Mountain View, Calif.-based company has partnered with music streaming services in the past, it has yet to launch a full-featured cloud music service. CNet's sources report that "Google's music attempts have never appeared this concrete before."
On the other hand, positive evidence that the project remains on track can be found by looking at Apple's $1 billion North Carolina server farm project. Several analysts are predicting that the project is being built specifically for a cloud media service. In July, Apple Chief Financial Officer Peter Oppenheimer announced that the server farm is "on schedule" to open by the end of the year.
24 Comments
How can you delay something that is rumoured?
Sounds like the white iPhone. A new Apple talent!
How can something with no official confirmation or release date be "delayed"?
An ongoing process might be getting more complicated for Apple, but that isn't a delay. If a date isn't announced, then it can't be postponed.
How can something with no official confirmation or release date be "delayed"?
An ongoing process might be getting more complicated for Apple, but that isn't a delay. If a date isn't announced, then it can't be postponed.
The sky could Vaal. Apple could buy Ms. I hate these "could" articles.
And you think ATT's network is strained now!
And if it's limited to wi-fi only (at first), there really won't be much point, in my opinion. Anything that connects only by wi-fi already has all my music on it. And that's the way I'd want it because I still want my music when I'm not on wi-fi.
But, since it's only rumored and there's no info on how it would work, bit-rates available, etc, I'll reserve judgement. I just don't see how Apple, who has consistently rejected offering a streaming service, will make this an attractive offering (although as a backup method for my iTunes media so I don't have to keep safe backups of terabytes of data, that would potentially be of interest for a reasonable price).