Wednesday, August 03, 2011, 03:50 pm
All 21 Time Inc magazines coming to Apple's iPad this yearPublisher Time Inc. announced on Wednesday that all 21 of its magazines will be available on Apple's iPad this year, including currently unavailable titles like Entertainment Weekly and InStyle.
In addition to the iPad, Time's magazines will be available on "all leading tablet platforms," with Android, the HP TouchPad, Barnes & Noble Nook specifically named. The press release issued this week made no mention of Research in Motion's BlackBerry PlayBook.
"Now is the time for us to make this bold commitment. In the coming year, there will clearly be many more consumers using tablets, accelerating demand for content and driving advertiser interest," said Maurice Edelson, executive vice president and a member of Time Inc.'s interim management committee.
"We are putting ourselves in a great position to take advantage of these opportunities. "Having our entire portfolio available on tablets will create a significant new digital reach for our advertisers."
InStyle, Real Simple and Entertainment Weekly will join magazines already available for the iPad and other platforms, including titles such as People, Time, Sports Illustrated and Fortune.
Time Inc. also revealed that it has sold more than 600,000 digital single copies of the fore aforementioned leading titles. In addition, the company's digital magazine and other content applications, such as Entertainment Weekly's "Must List" for the iPad, have been downloaded more than 11 million times.
Customers of Time Inc. will be able to purchase print and digital subscriptions, and each of the company's 28 million print subscribers will have the option to include the digital edition with at no extra cost.
After more than a year of negotiations being at a standstill, Time Inc. and Apple reached an agreement in May to offer free iPad issues to print subscribers. Subscribers can download a free application for the respective magazine in Apple's App Store, and then enter identifiable information to authenticate their subscription.
The full list of all Time Inc. magazines listed on its site includes:
- All You
- Coastal Living
- Cooking Light
- Entertainment Weekly
- People En Espanol
- People StyleWatch
- Real Simple
- Southern Living
- Sports Illustrated
- Sports Illustrated for Kids
- This Old House
- TIME for Kids
- Coastal Living
The ability to have recurring subscriptions on the App Store came to iOS this February alongside the launch of News Corp.'s tablet only newspaper The Daily. Publishers can set the price and length of subscription (weekly, monthly, bi-monthly, quarterly, bi-yearly or yearly), and Apple takes a 30 percent cut of subscriptions charged through the App Store.
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