Monday, April 16, 2012, 04:42 pm PT (07:42 pm ET)
Samuel L. Jackson featured in new iPhone commercial [u]A new iPhone commercial from Verizon featuring actor Samuel L. Jackson has aired on ESPN, marking the return of famous talent to Apple product ads.
The spot, which reportedly first aired Monday on ESPN's Sportscenter, seems to be a Verizon-made commercial, though an abundance of Apple logos throughout make it an "official" Apple ad, reports The Next Web.
In the 30-second spot, Jackson uses Apple's Siri virtual assistant as he makes gazpacho, asking the voice-recognizing software for cooking directions, where to buy ingredients and to set timers.
Unlike Apple's recent ads, the entire commercial is music-free and without narration, which could mean that it wasn't produced by the company's advertising agency.
Credit: Shawn King
Apple previously used celebrities like Bono in iPod commercials, but ultimately moved away from high-profile hires to put focus on the product being advertised. As in the tech giant's latest iPhone and iPad ads, the device is the star while actors play small roles and are merely there to interact with the products.
Update: A second celebrity spot featuring actress Zooey Deschanel (via Mac Stories) has also begun airing. The commercial promotes Apple's Siri on the Sprint network.
Credit: Television Promos
On Topic: General
- Apple avoids $94M patent infringement suit leveled by patent troll GPNE
- Leak suggests new Fitbit Surge smartwatch will best Apple Watch by integrating GPS
- Hacks targeting Chinese iCloud users prompt Apple CEO Tim Cook to meet China's vice premier
- Apple's Maps Connect portal lets local businesses create, add details to listings
- Apple leadership awarded restricted stock unit bonus currently worth $19M