Apple's latest "Genius" ads no longer airing during Olympic gamesOlympics viewers no longer have to endure Apple's latest series of "Genius" ads, which came under heavy fire from critics immediately following their debut at this year's games.
The three commercials, which feature Apple retail store Geniuses helping Mac users troubleshoot their problems, have been a topic of debate amongst Apple enthusiasts and industry watchers alike, many of which believe their quality isn't up to snuff with company's traditional standards.
A rep for TBWA/Media/Arts Lab, Apple's long-time ad agency, confirmed Monday that the spots have stopped running but said that was the Mac maker's plan all along. They were intended only for a first run during the Olympics' first weekend, the rep said.
The ads marked a stark departure from Apple's tried-and-trusted method of showcasing the product with minimal human interaction, like those that pit the latest iPhone against a blank white canvas with only a single finger to detract from the design of the product itself.
It remains unclear whether Apple plans to re-issue the ads at a later date or continue on with campaign in general.
On Topic: General
- Week in review video: Remembering Steve Jobs, build cost of iPhone 6s, 'iRing' & more
- Four years after the death of Steve Jobs, Michael Fassbender talks about portraying an icon
- Irish minister says EU probe into Apple tax dodges should reach finding by end of 2015
- Laurene Powell Jobs 'repeatedly' tried to halt Universal's Steve Jobs film, report says
- Tim Cook marks anniversary of Steve Jobs's death, remembers a leader, mentor, and 'dear friend'