Tuesday, November 20, 2012, 09:18 pm
Apple's Thanksgiving ads focus on Photo Stream, iPhone 5 noise cancellation
A pair of commercials featuring the iPhone 5 was posted to Apple's YouTube channel on Tuesday, with one focusing on the upcoming U.S. Thanksgiving holiday while another showcased the handset's noise-canceling rear microphone.The first ad, aptly titled "Turkey" for the traditional dish served on Thanksgiving, is done in the style of recent Apple TV spots for the iPhone 5, with an upbeat narrator explaining Photo Stream. The spot begins with a user browsing pictures of a Thanksgiving feast on his iPhone 5, and moves quickly into the photo-sharing feature built into iOS 6.
Apple's second commercial, titled "Orchestra," is more hardware-centric and looks at the iPhone 5's noise canceling capabilities. The ad is unique in that it gives a rare, if not extremely brief, description of how an Apple feature functions, as the narrator points out the handset's rear-facing mic that samples sound from a user's surroundings and "helps turn them down." While not an in-depth look at the technology, the spotlight on the noise-canceling method is something not often seen by Apple, which traditionally keeps such minutiae far from consumers in the company's trademark "it just works" sales approach.
Both ads can be viewed by following the YouTube links above, or on Apple's iPhone videos page.
On Topic: General
- Steve Jobs discusses his legacy in rare 1994 video interview
- Solar charging stations with Apple Lightning & 30-pin connectors come to New York
- Briefly: Jony Ive's title at Apple shortened to 'SVP of Design'
- DOJ e-books trial: Apple's Cue explains 'agency' contracts and pricing, denies culpability
- Skype Video Messages come to Apple's iOS, OS X




Want to write for AppleInsider? Submit your application now!



I didn't realize they had the extra speaker there to reduce ambient noise. Very cool.