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Friday, February 08, 2013, 08:34 am
Apple's 'aggressive' approach in India increases sales by 400%
Over the last three months, Apple has seen its sales grow 400 percent in India, thanks to the company's "aggressive" approach.Apple's recent success in India was profiled on Friday by The Times of India, which said that while the iPhone maker has "ignored" India for years, its recent attention has paid off. Apple is said to have begun an "extensive advertising and marketing campaign" for the iPhone in particular.
Those efforts have resulted in sales increasing by as much as 400 percent, according to estimates from IDC. And there's much more room to grow in India, where smartphone penetration rates are less than 10 percent.
"Apple, founded by the late Steve Jobs who came to India in search of spiritual salvation, has had only a marginal presence in the country," Friday's report said. "It has a negligible share of the local smartphone market, where Samsung is the clear leader."
Apple's recent interest in India is reminiscent of the company's push into China that began a few years ago. That approach has also been highly successful for the company, as China has become a key component of the company's continued growth.
Last year's iPhone 5 launch represented the fastest ever global rollout for a new handset. The iPhone 5 launched in India on Nov. 2, and around the same time Apple started billing content through the iOS App Store in the Indian rupee currency, a switch from the previous billing done in U.S. dollars.
The iTunes Music Store also launched in India, along with 55 other countries, in early December, bringing Apple's total number of countries to 119. The iTunes Store also launched in India with local artists, such as AR Rahman, in addition to U.S. acts.
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Previous Comments View All
This was always coming as the next market after China. Once China Mobile comes onboard there will little to no more rapid gains that will happen outside of a new breakthrough device.
I think it's markets like China and India that a larger iPhone might be a huge hit.
Is that the flag from Niger, Tajikistan or India?
Is that the flag from Niger, Tajikistan or India?
Applestan, United States of Apple, or People's Republic of Apple are my guesses.
PS: How many countries have a lower GDP than Apple's profit last year? How many countries could Apple buy with its cash?
Is that the flag from Niger, Tajikistan or India?
Yeah... Commercializing one's flag can be off-putting.
The article didn't mention any Apple actions that seemed particularly "aggressive" -- rather just "attentive" to the needs and preferences of the customer.
In any case, I am glad to see that Apple is making some efforts to address this massive marketplace.
I think that India is one of the societies that could benefit from an iPad Mini/iPhone combination..
This was always coming as the next market after China. Once China Mobile comes onboard there will little to no more rapid gains that will happen outside of a new breakthrough device.
I think it's markets like China and India that a larger iPhone might be a huge hit.
With the resources Apple has, why should focus on India start only after China? To me, investing in India is a good way of spending their cash, much more constructive than share buyback.
Ok. So they went from 1000 iPhones sold to 4000 sold. Not that big of a deal.
India really is sad when it comes to Apple hardware. BADA does better in India than iOS. Apple needs to pull 400% growth QoQ to even register in India with the next 18 months.
Applestan, United States of Apple, or People's Republic of Apple are my guesses.
PS: How many countries have a lower GDP than Apple's profit last year? How many countries could Apple buy with its cash?
Or maybe "Applia".
Ok. So they went from 1000 iPhones sold to 4000 sold. Not that big of a deal.
India really is sad when it comes to Apple hardware. BADA does better in India than iOS. Apple needs to pull 400% growth QoQ to even register in India with the next 18 months.
The thing is most people who can afford it in india get it from the US through a friend or relative or during travel. Apple sells it at a significantly more price here than the exchange rate calculation. There are atleast 7 iPhones in my 50 member team here and all of them were bought in the US.
Might be due to some import duties or other taxes, but that is the way it is.
Ok. So they went from 1000 iPhones sold to 4000 sold. Not that big of a deal.
India really is sad when it comes to Apple hardware. BADA does better in India than iOS. Apple needs to pull 400% growth QoQ to even register in India with the next 18 months.
I really don't get the purpose of such statements. Mostly factually untrue. Devoid of wit, insight or sincerity. No intellectual content whatsoever. Makes the person posting it look like he's trying too hard. What's the point?
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Although Tim Cook has not spoken much about India, it should be considered a market as important as China. So this is good news. Hopefully, it is a humble beginning. Perhaps an Apple Store is in the works.