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Deja vu: Apple buyout rumors resurface, juicing shares of luxury TV-maker Loewe by 40%

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German television and electronics manufacturer Loewe saw its shares jump considerably on Wednesday when rumors that Apple was preparing to buy the firm — originally reported by AppleInsider last summer — resurfaced on European markets.


Pictured: Loewe's Individual HDTV

Loewe's shares jumped more than 40 percent Wednesday morning according to Reuters. Market rumors claim Apple is planning to bid 4€ ($5.40) per share, a 40 percent premium above the company's 2.85€ closing price on Tuesday.

AppleInsider first broke word of Apple's presumed interest in Loewe in May of 2012, when a source leaked that Apple was considering acquiring the company. At the time, Loewe was said to have been advised by its financial advisor to accept the offer. Ironically, Loewe denied the rumor with prejudice.

Representatives from Loewe have again said they are unaware of any buyout bid from Apple. Apple, per usual, also declined comment.

iMacs

Loewe makes luxury television and sound equipment with a minimalist design aesthetic, as well as Blu-ray players, DVD recorders, and hard disk recorders. While the firm faces stiff competition from Samsung, LG, and Panasonic, Loewe said last year that it expected a future European fiscal recovery to boost sales through the end of 2013. Despite that optimism, Loewe's losses nearly tripled to 29€ million in 2012, and the company is in the midst of cutting 1,000 personnel.

The firm's market cap hit 53€ million on Wednesday's Apple rumor. Japanese manufacturer Sharp holds 28.8 percent of Loewe's shares, while Loewe's management holds another 14 percent. French digital storage device manufacturer LaCie holds another 11.2 percent.

The spike in Loewe's share price is the result of a near perfect storm of Apple rumors. The Loewe rumor reflects a coming together of two main concern investors have with Apple: a rumored move into televisions and what Apple will do with its $137 billion cash pile. Speaking on the topic of acquisitions on Tuesday, Apple CEO Tim Cook said the firm buys smaller companies every other month, but is very deliberate and thoughtful in doing so, purchasing only companies that will mesh well with Apple's culture and produce superior products.



25 Comments

neilm 16 Years · 1001 comments

Fat chance that Apple is going to buy a money-losing boutique consumer electronics outfit in Germany. Where's the value? Technology, market presence, design chops that Apple lacks? No, no and no, respectively.

philboogie 15 Years · 7669 comments

[quote name="NeilM" url="/t/155955/deja-vu-apple-buyout-rumors-resurface-juicing-shares-of-luxury-tv-maker-loewe-by-40#post_2277009"]Fat chance that Apple is going to buy a money-losing boutique consumer electronics outfit in Germany. Where's the value? Technology, market presence, design chops that Apple lacks? No, no and no, respectively.[/quote] Fully agree. Totally useless company for Apple. Not for the market; they make really nice TV's, but Apple is very good at designing (CE). They didn't buy a phone company in order to create the iPhone. Stupid rumor, though I love rumor sites. How's that for an oxymoron?

indigo80 15 Years · 4 comments

Wonder if you could iWatch a Loewe Apple TV?

tbell 17 Years · 3145 comments

Quote:
Originally Posted by AppleInsider 

AppleInsider first broke word of Apple's presumed interest in Loewe in May of 2012, when a source leaked that Apple was considering acquiring the company. At the time, Loewe was said to have been advised by its financial advisor to accept the offer. Ironically, Loewe denied the rumor with prejudice.

 

I am confused as to how Loewe denying the rumor is a case of irony. 

ken burns effect 16 Years · 66 comments

How appropriate, Loewe means lion in german!