AppleInsider Staff
The company issued a statement (via Google Translate) to German website Heise on Sunday, in which a spokesman claimed there was "absolutely nothing to" the rumor. An unconfirmed tip provided to AppleInsider on Saturday claimed that the company's board of directors was due to make a final decision on an alleged deal before this Friday, May 18.
Loewe has been in the television market since 1929, and currently employs around 1,000 workers in 50 countries. Its TV sets feature minimalist designs and are geared toward the premium market.
Speculation has been rampant for years that Apple is working on a full-fledged television set that would go well beyond the company's current set-top box offering, the Apple TV. Though the rumors have persisted for years, they picked up considerable steam last October with the release of the authorized biography of Apple co-founder Steve Jobs.
In the book, Jobs told biographer Walter Isaacson that he had "finally cracked" the secret to Apple building an HDTV. He said the device would have "the simplest user interface you could imagine."
Jobs's vision was for a connected TV that would be synced with all of a user's devices, and with Apple's iCloud service. It would spare users from having to use complex remotes for multiple devices like DVD players and cable boxes, which has led to speculation that an anticipated Apple television set could feature Siri-like voice control.
Just last week, one report claimed that Terry Gou, chairman of Apple manufacturing partner Foxconn, revealed that his company is currently preparing to build an Apple television. However, he said that development or manufacturing of such a device had not yet begun.
Another report in April claimed Apple considered buying a stake in LCD panel maker Sharp to further its development of a television set. Instead it was Foxconn that struck a deal with Sharp and bought a 10 percent share in the company.
Christine McKee
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52 Comments
No surprise! Why the hell would Apple need to acquire a TV manufacturer anyway? I'm pretty sure they have all the expertise they need.
What is a 'TV' anyhow except an oversized crappier version of an iMac with a different UI. I think Apple are perfectly capable.
[quote name="monstrosity" url="/t/150047/loewe-denies-rumors-of-apple-acquisition#post_2109409"]No surprise! Why the hell would Apple need to acquire a TV manufacturer anyway? I'm pretty sure they have all the expertise they need. [/quote] Pretty sure?
I hope this correct! I had one of their TV's about 10 years ago and it was a piece of junk. I had a hell of a time trying to return it.
Rumor: Apple and Ford are in negotiations to merge as one company make fire retardant stitched logo's for their employees.
http://ensign-tvc-ws02.ensignemblem.com/index/fire-retardant
Well, what technologies do they need which they can't borrow from a previous product? A TV from Apple sure won't cater for much (if any) analog remnants of the past, this will be a very digital beast more akin to a computer, than your fathers TV from old.