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Tuesday, February 19, 2013, 09:52 am
Apple TV launches in India for Rs. 7,900
Almost a year after the device launched in the U.S., Apple has brought its newest Apple TV to India, and the company is currently looking to develop partnerships to stream content directly to TVs through the device.
ThinkDigit carried the news on Tuesday that the new Apple TV had appeared in Apple's Indian online store. An Apple India representative speaking with that publication stated that Apple is currently looking to partner with Indian content providers in order to bring content streaming services to its diminutive set-top box, bringing Indian customers access to services similar to Netflix and Hulu Plus.
Apple's streaming box retails for Rs. 7,900, or roughly $146. It competes with numerous other HD media players available on the Indian market, including Asus' O! Play Mini, Amkette's Flash TV HD, and the WD Live HD. ThinkDigit notes, though, that the media player segment has yet to achieve critical mass in the Indian market, so Apple may be able to have a big impact.
Apple has, over the last three months, seen sales shoot up 400 percent in India following an extensive advertising and marketing campaign. That aggressive approach to the Indian market came after years of Apple largely ignoring India, where smartphone penetration is thought to be less than 10 percent.
Apple launched its iTunes Music Store in the world's second most populous country this past December. The iTunes Store launched with local artists, such as AR Rahman, as well as U.S acts.
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Previous Comments View All
Pretty smart
Apple should stop going after market share with this. The Apple TV is already a cheap peice of plastic unbecoming of Apple's quality standards. Why don't they improve the quality standards, profit margins, market strictly to the wealthy, and stop competing with Roku and the other cheap market-share seeking manufacturers? Why does Apple need market share? They have superiority, niche marketing and inflated margins. Who needs anything else?
/s
EDIT, BY TALLEST SKIL: Edited for visibility. Even I missed it the first time. 
The AppleTV is a great device and it's secret is in AirPlay. If you have an iPhone or iPad, this is an amazing ability to stream ANYTHING to your TV near instantly. It's a quality unit and works great (as long as you have an Internet connection that can support HD streaming of course)
This is about 50% more than the US Apple TV cost which, from my experiences in India, makes it a pretty good price for the Indian market. I've seen Macs at more than double what they cost in the US, sometimes not even the latest models.
Quote:
Originally Posted by jkichline
The AppleTV is a great device and it's secret is in AirPlay. If you have an iPhone or iPad, this is an amazing ability to stream ANYTHING to your TV near instantly. It's a quality unit and works great (as long as you have an Internet connection that can support HD streaming of course)
The AppleTV is a great device and it's secret is in AirPlay. If you have an iPhone or iPad, this is an amazing ability to stream ANYTHING to your TV near instantly. It's a quality unit and works great (as long as you have an Internet connection that can support HD streaming of course)
They really need to advertise AirPlay better.
Quote:
Originally Posted by SolipsismX
They really need to advertise AirPlay better.
They really need to advertise AirPlay better.
That, and they need to drop the WiFi AP requirement. Simply allow anyone within x feet radius to stream to your AppleTV, without password and all that crap. Toggle a setting in your AppleTV for all I care.
Quote:
Originally Posted by PhilBoogie
That, and they need to drop the WiFi AP requirement. Simply allow anyone within x feet radius to stream to your AppleTV, without password and all that crap. Toggle a setting in your AppleTV for all I care.
That, and they need to drop the WiFi AP requirement. Simply allow anyone within x feet radius to stream to your AppleTV, without password and all that crap. Toggle a setting in your AppleTV for all I care.
Macs have that AirDrop feature which creates an ad-hoc WiFi network between two devices without detaching you from the regular WiFi. I tried this when it first arrived and it was considerably slower than going though the router. Would this be faster enough to stream HD? Are the WiFi radios in iDevices close to being capable of this feature?
I doubt that Apple would include the option to create a standard ad-hoc network between an Apple TV and iDevice even though this could make classroom and boardroom use much simpler.
Quote:
Originally Posted by SolipsismX 
This is about 50% more than the US Apple TV cost which, from my experiences in India, makes it a pretty good price for the Indian market. I've seen Macs at more than double what they cost in the US, sometimes not even the latest models.
This is about 50% more than the US Apple TV cost which, from my experiences in India, makes it a pretty good price for the Indian market. I've seen Macs at more than double what they cost in the US, sometimes not even the latest models.
I know what you are saying that compared to current prices it might be good to be only 50% more. But compared to what an average Indian earns, that makes Apple prohibitively expensive. Most of those who can afford this price are probably those that travel overseas anyway and can pick up cheaper deals in other countries. If anything, the price must be less in India.
Quote:
Originally Posted by ijoyner
I know what you are saying that compared to current prices it might be good to be only 50% more. But compared to what an average Indian earns, that makes Apple prohibitively expensive. Most of those who can afford this price are probably those that travel overseas anyway and can pick up cheaper deals in other countries. If anything, the price must be less in India.
I know what you are saying that compared to current prices it might be good to be only 50% more. But compared to what an average Indian earns, that makes Apple prohibitively expensive. Most of those who can afford this price are probably those that travel overseas anyway and can pick up cheaper deals in other countries. If anything, the price must be less in India.
But if it was $99 it wouldn't be?
China and India have an overwhelmingly high rate of poverty but that doesn't mean that everyone is poor. They so many people that even at a small percentage there are plenty of people Apple can appeal to in these countries. You also have to take into effect disposable income, not how much one makes. If you make $30k a year in the US you probably have less disposable income than someone who makes $20k year in India.
Quote:
Originally Posted by ijoyner
If anything, the price must be less in India.
If anything, the price must be less in India.
But if they have different prices compared to other countries won't 'everyone' go to the cheapest country to buy Apple products? Many steer away from the Italian iPhone for that very reason, and I think it's better to have one price covers the globe approach.
Euro = 1.34 USD, so $977 / $1125 / $1272 for the iPhone5 then.
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Truly becoming a global company. With iTunes added to so many countries, slowly expanding the offerings (books, movies, TV, App Store etc) the Apple name will become known to every living person on the planet.
Take a look at the movies section on the Store, funny editing they do. Perhaps digitalclips likes to see that.