Apple touts apps' ability to enrich lives in new 10 minute videoContinuing a trend that has seen it focusing more on the impact its devices have on customers, Apple on Wednesday released a new video to its YouTube channel touting the ability of iOS apps to actually change and enrich their users' lives.
The video, titled "Making a difference. One app at a time," shows iOS device users from a wide geographical range talking about the way an app has affected their lives. This footage is intercut with interviews with the apps' developers, who detail the inspiration behind their software.
"Each iOS app offers remarkable and often delightful possibilities," Apple's description of the video reads. "But the most powerful iOS apps ever are ones that change people's lives in ways they never imagined."
The video is in keeping with statements made by Apple CEO Tim Cook at the closing of the company's WWDC keynote on Monday. Having thanked the teams behind iOS 7 and OS X Mavericks, Cook reminded the attendees of Apple's overriding goal.
"Our goal at Apple is to make amazing products that our customers love," the Apple chief said. "Really great products that enrich people's lives."
The video is also in the same vein as Apple's most recent commercial, "Designed by Apple in California." That ad, as with other recent Apple ads, doesn't show off Apple products as much as it shows how those products affect the people who buy them.
On Topic: iPhone
- T-Mobile offers $200 per line for Sprint customers who switch this holiday
- Apple, China UnionPay have 'preliminary' agreement on Apple Pay, report says
- PSA: Don't use P2P money transfer services like Venmo with people you don't know
- Amazon Video, Microsoft OneDrive & Google Drive for iOS update with 3D Touch [u]
- 2017 Mirage will be first US Mitsubishi model with Apple's CarPlay