Tuesday, November 05, 2013, 09:57 pm PT (12:57 am ET)
Apple Store app now supports international Passbook gift cards after updateApple on Wednesday issued an update to its Apple Store app, which along with the usual bug fixes and performance tweaks, brings support for digital gift cards that can be redeemed via the iOS Passbook app.
Apple first initiated Passbook-enabled gift cards in the U.S. last year, allowing users to purchase the digital coupons through the Apple Store app in denominations between $25 and $2000.
With Wednesday's update, a few more countries have the option available, including Australia, Canada, Italy and the UK. Other regions may become active soon, though at the time of this writing, only the iOS App Stores in those four countries are advertising the functionality.
In practice, the system works identically to the U.S. version, with users able to find the gift card selection list in the Apple Store app, enter in an amount and have the coupon sent via email. Once received, the gift card can be stored in Apple's Passbook app and redeemed at a brick-and-mortar Apple Store.
It is unknown if Apple plans to roll out the feature to more locales, but this is the service's first expansion since it debuted in the U.S. last year.
The Apple Store app is a free 6.7MB download from the App Store.
On Topic: App Store
- Pebble adds eBay, Evernote & Time Warner as latest smart watch app partners
- Amazon takes online sales management mobile with Amazon Seller iOS app
- Apple releases iOS 7-styled iTunes Festival app update, does not require iOS 7.1
- CarPlay development characterized as easy, but Apple planning 'slow and steady' rollout
- Apple approaching March 31 deadline for FTC in-app purchase settlement compliance