AppleInsider Staff
Apple on Thursday updated its online storefront to give newly-official subsidiary Beats by Dr. Dre its own section under the store's "Accessories" category, days after shuttering Beats's own internet shop.
The new section offers Beats's entire hardware product line, including headphones and portable speakers. Also up for grabs are accessories like protective sleeves and the "Pill Dude" personified speaker stands for the Beats Pill.
While Apple already sold most Beats product even before acquiring the company, they were previously lumped into the generic "Headphones" and "Speakers" sections.
Apple rarely re-arranges its online store, though more shakeups are expected under new retail chief Angela Ahrendts. The last major alteration came in January, when the Apple TV gained its own shopping category alongside the Mac, iPad, iPhone, and iPod.
Thursday's change comes some six days after Apple officially closed the $3 billion acquisition. At that time, Beats closed its online store and began referring potential customers to Apple's outlet.
Malcolm Owen
Wesley Hilliard
William Gallagher
Christine McKee
99 Comments
You could say that they have their own Beat on Apple's Store.
[quote name="sog35" url="/t/181740/beats-by-dr-dre-gets-its-own-section-on-apples-online-store#post_2575681"]Sweet! loving it [/quote] Steve is turning over in his grave seeing those pills accessories. :embarrass
[quote name="Rogifan" url="/t/181740/beats-by-dr-dre-gets-its-own-section-on-apples-online-store#post_2575688"] Steve is turning over in his grave seeing those pills accessories. :embarrass[/quote] They're at least pretty amusing to look at. ;)
Sweet!
loving it
He should be turning over in his grave seeing entire sections of Apple accessories rated at 1.5 out of 5 stars on their own website due to terrible build quality with mostly lightening cables and laptop power supplies.
I think Apple should lose the "Beats by Dr. Dre" tagline/reference and push the "Beats" name alone. Not write in as the title of the section and not write it on the box or the headphones themselves. Call them Beats. Simple.