AppleInsider Staff
With over 25 million Apple TV units sold to date, Apple on Monday announced a price cut for its diminutive streaming set-top box, which is now available for $69.
Down from its previous price of $99, the $30 price cut applies to the same legacy hardware that Apple has continued to offer for years. In that time, Apple has gradually added new content options to the device.
Coming soon to Apple TV is HBO Now, a subscription plan for the premium network that will allow viewers to "cut the cord" and access HBO without a cable subscription. It was announced on Monday that HBO Now will debut in April exclusively on Apple devices, in time for the Game of Thrones season five premiere on April 12.
This includes not just the Apple TV but iOS devices by way of an upcoming app.
The Apple TV has changed price considerably over the years. The first-generation model, released in 2007 with a built-in hard drive, started at $299. It dropped to $229 in 2008, and hit the $99 mark with the debut of the second-generation model in 2010.
Andrew Orr
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39 Comments
Really disappointed that they lead off with the AppleTV, but didn't update the hardware at all. What a tease.
The price cut is nice, but I'm still not sure if I will bother picking up any more until there is a hardware update.
yeah I'm not really getting the idea with the ATV plans. id really have expected apps/extensions by now.
Yup disappointed x2. TV is a mess and the cable companies will never fix it until they are forced to. Guess I will just keep using my hockey puck to rent movies.
1 on the disappointment. Was really hoping to hear something about an App Store, 4K, or other new features.
1 on the disappointment. Was really hoping to hear something about an App Store, 4K, or other new features.
what a bunch of complainers!