AppleInsider Staff
Prospective Apple Watch buyers are queuing up outside high-end fashion outlets scheduled carry the device on launch day, an odd scene for those accustomed to seeing those same lines at Apple's own stores for a big product debut.
With Apple Watch already reaching customers in Australia, fans anxious to get a copy on launch day must have preordered on April 10 or live in one of six locations where the device is slated to go on sale in extremely limited quantities. People are already lining up in preparation, but not outside of Apple Stores.
As reported yesterday, a few fashion boutiques will stock Watch for sale on Friday, local time. Apple selected Colette in Paris, Dover Street Market in London and Tokyo, Maxfield in Los Angeles, the Corner in Berlin and 10 Corso Como in Milan as launch outlets, foregoing availability at its own brick-and-mortar locations.
Pictured above is Maxfield in L.A., where a handful of early birds are saving their spot hours ahead of release.
It appears Apple Watch will also be available at two of Japan's largest electronics resellers, Yodobashi Camera and Bic Camera. Photos posted to Twitter showed signage saying certain locations will have Apple Watch Sport and Apple Watch models in stock on day one.
Malcolm Owen
Amber Neely
Christine McKee
Chip Loder
Marko Zivkovic
23 Comments
Wow I don't think this has ever happened before!! People waiting outside boutique shops for a watch! :D I still would have liked to see lines outside Apple Stores for free publicity and exposure.
Those people at Mayfield LA are going to be disappointed, as they require an appointment for the opportunity to purchase a watch.
I still would have liked to see lines outside Apple Stores for free publicity and exposure.
Not sure about outside but my Apple store was packed today. There were at least a couple hundred people in there. not counting the maybe one hundred sales personnel. Lots of people trying on watches. I got to see the gold one up close, looking over someone's shoulder as she tried it on. The gold is very bright and polished. Highly reflective.
Funny she asked where the mirror was. Women...
Those people at Mayfield LA are going to be disappointed, as they require an appointment for the opportunity to purchase a watch.
Maxfield opens at 9 a.m. First come, first serve. The Apple Watch has already been dispensed to the store's celebrities.
Apple-only phenomenon!