Polar announces A360 fitness tracker with heart rate sensor, iPhone notification support

The A360 is waterproof and designed to be worn 24 hours a day, automatically tracking steps, sleep patterns, and estimated calories burned. Though it syncs with HealthKit, Google Fit, and some other apps, detailed analysis is handled mostly through an iOS and Android app called Polar Flow, which also has a companion Web service that can be used to share data with coaches and trainers. The A360 can further guide wearers through workouts and reaching daily goals, and is compatible with Polar Club group workouts.

iPhone owners can receive vibrating notifications of calls, messages, calendar events, social media updates. Android notifications are coming, but are only promised towards the end of November.

One of the more notable features is battery life, since the device can last up to two weeks on a single charge, assuming an hour of training per day on top of regular tracking. Many fitness trackers last no more than a week, and smartwatches often last just a single day.

The A360 should ship sometime earlier next month at a price of $200, with silicone bands in white, black, blue, pink, and neon green. Polar is promising more colors "soon," and that changeable wristbands in all colors and sizes will go on sale in January.