The downward trend in iPad sales is expected to continue through the first quarter of this year, with at least one firm expecting Apple to ship just 9.8 million tablets in the period.
Despite the potential slip — which would represent a 20 percent year-over-year decline — Apple would still hold 21 percent of the market, according to DigiTimes Research. Samsung is expected to come second with 14 percent.
The lion's share of shipments would belong to 7-inch tablets, the publication believes, with 7.9-inch devices like the iPad mini making up 14 percent. Those with displays above 11 inches, including the iPad Pro, would take 11 percent.
Those numbers match up well with predictions from other sources, including oft-correct analyst Ming-Chi Kuo of KGI Securities.
Kuo expects Apple to ship between 40 and 42 million iPads in 2016, a decline of 16 percent year-over-year. Revenues would remain strong, he expects, thanks to increased average sale prices from the iPad Pro.
Last month, Apple reported sales of 16.1 million iPads over the holidays. That was a sharp 25 percent yearly decline, but CFO Luca Maestri noted that Apple maintains a solid grip on the U.S. tablet market with an 85 percent share.
16 Comments
Combined with this report, there might actually be something to Apple announcing an iPad Air 3 with Pencil support, whereas I would have said that's at least a year away while they use it as a selling point to boost Pro sales. Likewise with 3D-Touch.
Though that's still far from an event headliner, especially in light of these sales numbers. However, maybe that's the plan, keep people talking about the iPad. On the other hand, releasing that updated iPad closer to the holidays would probably result in more sales.
No sh!t sherlock! Jobs introduced a product and his successor gave almost zero market reason to buy into the dang thing so the market fizzled out. Every time Jobs introduced a product, he introduced it to disrupt a whole industry. Tim Cook doesn't have the vision for this, he just knows how to make millions of them with a high margin. Jobs was known for extreme interest in the education market, once calling schools "fortune 500 companies" at a NeXT product launch. There's been almost nothing but failed deals with Tim Cook's leadership in education, one of which being a massive "scandal" with the LAUSD and another the eBooks garbage probably left unfinished by Jobs. Yes, it's annoying to point out how life was different with Jobs, but damn it's as glaring as those damn blue polo shirts with embroidered white Apples.
I have the first iPad Mini Retina, and while I like it, I use it for web browsing and reading Kindle and Instapaper stuff, so I don't see myself upgrading anytime soon. I think a lot of people use their iPads, but so far there just don't seem to be good reasons to upgrade. Also, I use my iPhone probably 10x more than my iPad, so while the iPhone gets upgraded by default every year, the iPad is only upgraded if there's a really good reason. Eventually, if the iPad became a computer replacement for me, I could see upgrading more often, but as a programmer that seems like a REALLY long ways off.
I don't see where's the news here. A new model a month away, and the most popular one, so is easy to see a big slowdown in sales, even if the Pro keep selling at a million a month rate as the previous quarter, the volume isn't there. It's in the Air, and there's no reason to buy one of those with the new model not far away.
I will upgrade the moment the new model become available. The iPad 2, the model with the largest installed base as far as I know, is totally obsolete right now, mine is slow, some pages in safari don't work properly. just yesterday I bookmarked an article linked from Daring Firewall, I tried three times to upload it, and didn't worked. I tried in my 6th gen iPod Touch and loaded fast and perfectly well, with the pictures and all. SO IMHO, there are reasons to upgrade right now, at least from the people using the iPad 2. is heavy, the screen is not retina and its getting really obsolete.