Drake says new album's Apple Music exclusivity just one week long

Although Drake's new album Views From the 6 is launching today as an Apple Music exclusive, that exclusivity period is just one week long, according to the rapper.

Drake made the announcement on Apple's Beats 1 radio on Thursday night, when a global listening party for the album was held. Apple confirmed that the album would be an exclusive earlier this month, but at the time, wouldn't say how long the arrangement would last.

People wanting to own the album instead of just streaming it can buy it through iTunes. The exclusivity does, however, mean that the album can't be found on other streaming services like Spotify or Tidal, or downloaded from storefronts like Amazon or Google Play. Only the singles "One Dance" and "Pop Style" can be found outside of Apple services.

Apple has managed to exploit longer-lasting exclusives to its benefit, most notably Taylor Swift's 1989, which still can't be streamed on Spotify or Tidal. Swift almost boycotted Apple as well, until the company agreed to pay royalties to artists from tracks streamed by trial listeners.

Tidal is wielding exclusives of its own, one suddenly important example being the full catalog of Prince, who died on April 21. Spotify tends to have fewer flagship exclusives, but is the most popular on-demand service and the default for many musicians.

10 Comments

apple v. samsung 403 comments · 13 Years

About 8 years ago

Can these companies compete not with exclusive music, but with exclusive features. It only pisses off consumers to lock their favorite artists in competing services.

I use Google music becuase it comes with YouTube red. If Apple came up with a great feature like that I would consider switching. As of now locking my favorite artist away from me for a week does not push me to switch.

bdkennedy1002 540 comments · 12 Years

I couldn't have made it through the day without knowing this.

VisualSeed 217 comments · 8 Years

apple v. samsung said:

Can these companies compete not with exclusive music, but with exclusive features. It only pisses off consumers to lock their favorite artists in competing services.

I use Google music becuase it comes with YouTube red. If Apple came up with a great feature like that I would consider switching. As of now locking my favorite artist away from me for a week does not push me to switch.

The one week exclusivity helps the services but not the artists. They really only appeal to fans that are anticipating the album's release and probably would have bought the album anyway. They don't do much for helping the artist get discovered by future fans than need time to be exposed to the music.

emoeller 588 comments · 17 Years

Seems Drake didn't do himself or Apple any favors in announcing this. Essentially he's said it really isn't all that exclusive (and exclusivity does increase demand) He has taken away any advantage Apple had with the exclusive sell agreement by telling folks to essentially wait a week and they can purchase it anywhere (most probably for less). With business partners like this who needs competitors?

apple ][ 9225 comments · 13 Years

Isn't Apple sponsoring this person's tour, something that is no doubt not cheap, and all that Apple could negotiate is a one week exclusive on their album?